Essay Malcom X/Nation of Islam - 1489 Words

The Nation of Islam was founded during the Great Depression in Detroit, Michigan by a silk merchant named Wallace D. Fard. He began preaching to the black community that they didn’t deserve to live in poverty, and that the white people exploited the people so much that Fard believed that this community needed their own state. Fard accumulated more than 8,000 followers who believed that Fard was actually god, in the form of man. Elijah Poole, later known as Elijah Muhammad, took over the Nation of Islam after Fard’s disappearance in 1934. One Nation of Islam follower widely known for his work was Malcolm X. Malcolm X was born on May 19, 1925 under the name Malcolm Little, the fourth child of Rev. Earl and Louise Little. Malcolm’s father†¦show more content†¦(Frost 2001) nbsp;nbsp;nbsp;nbsp;nbsp;In 1952, Malcolm Little was released form prison and changed his name to Malcolm X. on the belief of Elijah Muhammad that black people should give up their ‘slave names’. A year later, that Black Muslims named Malcolm X that assistant minister at a Nation of Islam temple in Detroit, where he worked his way up the totem pole. nbsp;nbsp;nbsp;nbsp;nbsp;By 1954 Malcolm X was sent to preach in Harlem, New York City, the nation’s largest black community. There he preached, and soon the poor black people flocked him to hear what he had to say. They figured he was a man who knew the knowledge of their mean streets firsthand. They listened because Malcolm X was angry, just as the people of Harlem were. Malcolms personal commitment helped build the organization nation-wide, while making him an international figure. He was interviewed on major television programs and by magazines, and spoke across the country at various universities and other forums. (Frost 2001) nbsp;nbsp;nbsp;nbsp;nbsp;With Black Muslim ideas as a foundation, Malcolm X would preach with great fury of the condition of blacks in America, and how the white people were held responsible. He would speak for hours on end of what he thought of the empty promises of integration and Christianity, and that the blacks need to get enraged, feel pride in theirShow MoreRelatedThe Autobiography Of Malcolm X1701 Words   |  7 Pagesautobiography of Malcolm X. Malcolm X was one of the most controversial Men in American history. I’m familar with the name Malcolm X however, I’m not familliar with the works and background of Malcolm X. This is why I choose to read the autobiography of Malcolm X written by himself and Alex Haley. Which gives the read an insight on his background, beliefs, and the American society then. I believe that many people including myself have misunderstood Malcolm X. I believe that Malcolm X is misunderstood dueRead MoreMalcolm X : An Extraordinary Figure For African Americans1647 Words   |  7 Pages Malcolm X is an extraordinary figure for African Americans. He is one of the most historic and significant human beings in American history. Malcolm Little was born on May 19, 1925, in Omaha, Nebraska. His mother, Louise Little, was 28 years young and his father Earl Little was an outspoken Baptist minister and supporter of Marcus Garvey s â€Å"Back to Africa Movement†. Malcom had 3 half siblings from his father’s previous marriage and later 6 additional kids. His push for Civil Right made him a targetRead MoreMalcom X : An African American Minister And An Activist Of Human Rights Essay1404 Words   |  6 PagesMalcom X also known as El-Hajj Malik El-Shabazz, was an African-American minister and an activist of human rights. He was born in May, 19, 1925 in North Omaha, Nebraska, US and was assassinated (multiple gunshots) in February, 21, 1965. He was born in a family of eight, his father Earl Little was a Baptist minister and a supporter of Marcus Gaverys, and a local leader of Universal Negro Improvement Association (UNIA) induced self-reliance and black pride in his children. His mother Louise NortonRead MoreComparison of Martin Luther King, Jr and Malcom X1700 Words   |  7 PagesThey were black men who had a dream, but never lived to see it fulfilled. One was a man who spoke out to all humanity, but the world was not yet ready for his peaceful words. I have a dream, a dream that one day this nation will rise up and live out the true meaning of its creed... that all men are created equal. (Martin Luther King) The other, a man who spoke of a violent revolution, which would bring about radical change for the black race. Anything you can think of that you want to change rightRead MoreThe Ballot Or The Bullet By Malcolm X1222 Words   |  5 PagesIn 1964 Malcolm X delivered a speech titled ‘The Ballot or the Bullet† aimed to reach the poor black people of America. Born May 19, 1925 one of nine children, to a Baptist preacher whose was hit by a street car, and whose death was said to have possibly been a murder by white people, Malcom X was raised by his mother until she was institutionalized. After being put in foster care, and having issues in school, Malcom dropped out of school and became a troubled teen. A drug dealer, street hustlerRead MoreI Have A Dream By Martin Luther King876 Words   |  4 Pagesbathroom together, sit together, and live together. Everything will be peaceful for every citizen of America. While Malcom X was in the Nation of Islam he gave out a speech and answered questions, especially about President John Kennedy’s death. Malcom X was a muslim and he had strong views about religion. Throughout his speech he provides many religious views and ideologies. Malcom X described how punishment will come to White America. In the past, many empires have fell because of their oppressiveRead MoreMalcolm X And The Black Panthers1352 Words   |  6 PagesMalcolm X and the Black Panthers both the profoundly affected the goals of the civil right movement. Malcolm X was born on May 19th, 1925 in Omaha Nebraska. Earl Little, (Malcolm’s father) was an outspoken Baptist minister and an avid supporter of the Black Nationalist leader Marcus Garvey. Malcom graduated at the top of his class however when a teacher told him that his dream of becoming a lawyer was â€Å"no realistic goal for a nigger† (Genius, 2016), these words greatly impacted him and caused himRead M oreBible Versus the Toran12356 Words   |  50 PagesPAGE 19 V. THE QURAN PAGE 20 - 23 VI. THE BIBLE COMPARED TO QURAN PAGE 24-28 VII. FIVE PILLARS OF ISLAM COMPARED TO THE TEN PAGE 29-34 COMMANDMENTS VIII. COMPARING THE LIFE OF TWO AFRO-AMERICANS (1) MALCOM X - ISLAMIC MUSLIM/QURAN PAGE 35-43 8 (2) MARTIN LUTHER KING JR. - CHRISTIAN/BIBLE PAGE 44-48 9 (3) BOTH MENSRead MoreThe Greatest Scandal Of The Boxing World886 Words   |  4 Pageschampionship in 1964, Cassius Clay changed his named to Cassius X and publically announced that he was a member of the Nation of Islam. However, only 10 days later, Elijah Muhammad saw a chance to promote the religion further and bestowed him the name, Muhammad Ali. This was very controversial, may many reasons. One, members of the Nation of Islam were not to be given to Arabic names until the return of their founder, Master Wallace Ford. Even Malcom X, and influential man and promoter of equality for blackRead MoreBlack Lives Matter : A Movement Toward Systematic Equality2441 Words   |  10 Pagessystematically, African Americans are still experiencing injustice by the government and racism is still alive, it’s just underground. After a bounty of the unjustified murder of unarmed African American men, the Black Lives Matter Movement was created. A Malcom X quote that resonate s in the hearts of those affected, â€Å"a man who stands for nothing will fall for anything† because up until this movement was created, all the African American population could do is stand idly by and witness the numerous incidences

The Best Day Of My Life - 1169 Words

Thursday, September 15, 2016 was the best day of my life. Earlier that day, I handed in a paper titled Passions and Desires. However little did I know, that God was going to reveal incredible things to me and the passions and desires I had written about where going to align with God’s kingdom. Thursday, September 15, 2016 was the day I experienced God’s kingdom and His shalom here on earth so beautifully and perfectly. The story begins a little earlier than Thursday. Last week, a man by the name of Paul Glader came and told me about New York City and journalism. Immediately, a light bulb went off in my head as I sat on the edge of my set, eager to learn more. Questions flooded my mind as everything this man said created in me a strong desire to go to New York City. Also, in that same week, I continued to receive emails from The Diamond and so I felt compelled to check it out. Little did I know that Paul Glader would once again speak to me and feed my desire to know more about journalism. After the meeting, I nervously sent a vulnerable email to Professor Pitts and told him I wanted to go to New York, but I didn’t know how to get there. My step in faith had been the correct choice. He emailed me back and told me that this was exactly the kind of email he had been hoping to get when he dreamed of teaching at Dordt. Fast forward to Thursday. At 4:00, Professor Pitts and I talked about journalism. Everything that he told me was exactly what I had dreamed of. He told me that aShow MoreRelatedBest Days in My Life1094 Words   |  5 PagesENGLISH -119 ESSAY # 1 Best Days in My Life After a long time I went to visit my homeland . Those days were my best days in my life. I mean colorful days in my life. for the first time, after a long time, I saw my grandparents . who were amazed to see me again . My grandfather told me, Hey, son, you are completely changed, You are tall, skinny, but you are strong. My grandmother said that whenRead MoreMy Best Days Of My Life1376 Words   |  6 Pagesthe best days of my life. Is it clichà © to call my first concert experience one of the best days of my life? Probably. But it was just such a surreal experience. I went to go see The 1975 at Club Nokia in Los Angeles, California. My best friend knew that I had never been to a concert before, so on my Birthday she gave me tickets to go see The 1975 as a gift. I had been looking forward to the concert for months, and when the day finally came, I felt both nervous and excited to go see one of my favoriteRead MoreThe Best Days Of My Life2382 Words   |  10 PagesHanging with my grandmother are some the best days of my life. I remember when I felt sick in school my mom and dad could not pick me up, so my grandma left work to come and pick me up. My Grandma made me feel better, she cooked for me and we both shared some laughs. Looking back on those days, I can see just how amazing my gram truly is, but I know that every day in life can t be a sunny and pain free. Recently I interviewed my grandma. We talked about her life from childhood to adulthood, alsoRead MoreThe Best Day Of My Life1816 Words   |  8 PagesToday wasn’t going to be any normal day, today was going to be the best day of my life. I was laying in bed when I heard my phone, I rolled over; and saw the notification that said â€Å" Bieber Concert Today† my face lit right up. I jump out of bed and went down stairs. My mom was already up and getting ready in her bathroom. We were leaving at eight to go to my cousins in Jonesboro to pick them up and then head to Indianapolis. I made my self some breakfast and then went upstairs to start getting readyRead MoreThe Is The Best Day Of My Life2916 Words   |  12 Pageswith a formula. I have never been so proud in my entire life. It was like I had just won the lottery and the jackpot was 32 billion dollars. Now we could predict how long relationships will last. We can also predict who will break up with whom. I would now become famous and known as the boy who can tell the future. This formula on this small tiny piece of paper would revolutionize the world. Not only all that, but I would have money coming out of my ears. I would change history for the rest of theRead MoreMy Worst Day : The Best Day In My Life1581 Words   |  7 PagesEveryone human in the world has had a horrible day or the best day that they could ever imagine. Most of the time, an individual will experience both in their lifetime. For example, death, losing a job, or failing an important class could count as a day that an individual would never repeat. Inversely, finding love, getting accepted into college, or winning the lottery could count as a person’s best experience. To summarize, there are days or experiences that a person would pay 1,000,000 to repeatRead More Best Day of my Life Essay630 Wo rds   |  3 Pages Throughout life I have had many memorable events. The memorable times in my life vary from being the worst times in my life and some being the best, either way they have become milestones that will be remembered forever. The best day of my life was definitely the day that I received my drivers’ license. This day is one of the most memorable because of the feelings I had when I received it, the opportunities that were opened up for me and the long lasting benefits that I received from it that stillRead MoreLife Essay : The Best Day Of My Life1064 Words   |  5 PagesTHE BEST DAY OF MY LIFE Everything started on a beautiful sunny day, I was nine months pregnant with the most beautiful belly shape, but also it was ready to pop. That morning I woke up feeling different, it was some type of excitement running through my body, and like I wanted to get dolled up kind of different, so I curled my hair, put some makeup on and wore my long blue dress. My husband and I decided to have a little date, so we went to town and had lunch together at a restaurant, also wentRead MoreLife Essay : The Best Day Of My Life1058 Words   |  5 Pages THE BEST DAY OF MY LIFE Everything started on a beautiful sunny day, I was nine months pregnant with the most beautiful belly shape, but also it was ready to pop. That morning I woke up feeling different, it was an unexplainable type of excitement running through my body. I wanted to get dolled up, so I curled my hair, put some makeup on and wore my long blue dress. My husband and I decided to have a little date, so we went to town and had lunch together at a restaurant, and also went last minuteRead MoreBest Day of My Life Essay1153 Words   |  5 Pagespoint what day was exactly the happiest in my life. Was it the day I met my future husband? The day I married him? Or the day I became a mother? All of these were extremely happy events in my life, but I am convinced that if it wouldn’t be for the fact I agreed to marry the man of my dreams, I would have not experienced the joys of motherhood. For that reason I decided, that the happiest day of my life is my Wedding Day. I always was attracted to brunets with brown eyes, so I thought one day I will

Business Policy and Strategy

Question: Discuss about the Business Policy and Strategy. Answer: The benefit of strategic management in decision making. Strategic management is the process of making company goals on a long-term basis, depending on the position one expects the company to be in the future. By the fact that the process is influenced by the business activities; then it also impacts decision making in the business. The main advantage of strategic management in decision-making is that it helps one narrow down to the best and wise decision. This is achieved by the fact that strategic management gives on the visualization of the future, and without clear goals, in the future, all ideas seem to make the best outcome. For instance, the type of projects to invest in will depend allot on the expected financial position to the companys future. Staffing strengths and two examples of staffing weaknesses Staffing is the recruitment, selecting, developing and training employees in an organization. It mostly deals which person is best for appraisal or particular department instead of the current working position of the employee (Tanova, C, 110 (2003). Strengths It helps in building a healthy workforce that has the maximum ability to perform and produce quality output. Mostly on the technical part like accounting and technology departments where it was difficult to source the best personnel. Staffing improves the morale and job satisfaction of the employees; this is achieved through the training, promotion and the compensation aspects done by the organization, which in turn develops the feeling that employees are appreciated in accordance with their effort. Weakness The fact that it uses seniority as a way to categories the staffs for promoting, to which even inefficient employees get promoted too many senior positions, which can damage the companys prospects The staffing process blocks new and original ideas from new staff members with experience from gaining access into the organization, this probability blocks the company from diverse ways of doing things, yet there is a chance to improve. Market penetration: This is the activity or process that company employees so as to introduce a new product in the market or increase the market share of a particular product. For example the Coca-Cola company, which tries to increase its market share by developing new products like the coke zero soda, also by intense promotion and marketing. For instance how they associate Coca-Cola with Christmas (Arkolakis, C.,1160, 2010.) Market development This is the strategy of developing new markets for particular products by targeting new customers, in a particular region. For example adding new features to the existing product, and having deferent quality levels in the market depending on the buying power of the target market. A good example of such is the Samsung smartphones where the company improved the RAM and the processor of the current phones, and by that, they were able to win more customers. Product development: this is the rebranding of the introduction of a new product from an existing company. This is arrived at on the basis of customer needs, the nature of the market and the kind of competition from other players in the industry. For example, the banking sector which has switched more into the money transfer system using your phone, to transact and withdraw money from the bank accounts. A functional or divisional structure management The functional structure means that the reporting relationship towards the top manager of the organization is split based on their functions areas, while the division structure the organization functions are split according to the service line, product or the market base. It is more of a specialized division than a functional structure. As for me, the functional structure is the best to implement because, it is cheap compared to division structure, as it lowers the reputation of resources and also the structure maximizes the functional performance all through because all the human skills and knowledge are all concentrated to one working subdivision in the business setup. Therefore harvesting all the possible potential without duplication of the limited resources (Miles, R and Snow, C. 45, 1984) Developing a code of business conduct The code of conduct in business is a management tool used to set out the expected values, responsibilities and the ethical obligations of a company of business. The code is important as it helps employees to handle ethical dilemmas while working for the organization and also have in mind the expectations of the company while delegating their responsibilities. The answer to the question is that I would implement a code of business conduct in reference to the compliance to the legal regulations, personal responsibilities, the projected management support, and the company values on the day to day activate (Kaptein, and Schwartz, 115, 2008) Reference Kaptein, M. and Schwartz, M.S., 2008. The effectiveness of business codes: A critical examination of existing studies and the development of an integrated research model. Journal of Business Ethics, 77(2), pp.111-127. Miles, R.E. and Snow, C.C., 1984. Designing strategic human resources systems. Organizational Dynamics, 13(1), pp.36-52. Tanova, C. (2003). Firm size and recruitment: staffing practices in small and large organizations in North Cyprus. Career Development International, 8(2), 107-114. Maurer, I., 2010. How to build trust in inter-organizational projects: The impact of project staffing and project rewards on the formation of trust, knowledge acquisition and product innovation. International Journal of Project Management, 28(7), pp.629-637. Arkolakis, C., 2010. Market penetration costs and the new consumers margin in international trade. Journal of political economy, 118(6), pp.1151-1199.

Moon Essays (1344 words) - Lunar Science, Moon, Lunar Phase

Moon The Moon is the only natural satellite of Earth: orbit: 384,400 km from Earth diameter: 3476 km mass: 7.35e22 kg Called Luna by the Romans, Selene and Artemis by the Greeks, and many other names in other mythologies. The Moon, of course, has been known since prehistoric times. It is the second brightest object in the sky after the Sun. As the Moon orbits around the Earth once per month, the angle between the Earth, the Moon and the Sun changes; we see this as the cycle of the Moon's phases. The time between successive new moons is 29.5 days (709 hours), slightly different from the Moon's orbital period (measured against the stars) since the Earth moves a significant distance in its orbit around the Sun in that time. Due to its size and composition, the Moon is sometimes classified as a terrestrial "planet" along with Mercury, Venus, Earth and Mars. The Moon was first visited by the Soviet spacecraft Luna 2 in 1959. It is the only extraterrestrial body to have been visited by humans. The first landing was on July 20, 1969 (do you remember where you were?); the last was in December 1972. The Moon is also the only body from which samples have been returned to Earth. In the summer of 1994, the Moon was very extensively mapped by the little spacecraft Clementine and again in 1999 by Lunar Prospector. The gravitational forces between the Earth and the Moon cause some interesting effects. The most obvious is the tides. The Moon's gravitational attraction is stronger on the side of the Earth nearest to the Moon and weaker on the opposite side. Since the Earth, and particularly the oceans, is not perfectly rigid it is stretched out along the line toward the Moon. From our perspective on the Earth's surface we see two small bulges, one in the direction of the Moon and one directly opposite. The effect is much stronger in the ocean water than in the solid crust so the water bulges are higher. And because the Earth rotates much faster than the Moon moves in its orbit, the bulges move around the Earth about once a day giving two high tides per day. But the Earth is not completely fluid, either. The Earth's rotation carries the Earth's bulges get slightly ahead of the point directly beneath the Moon. This means that the force between the Earth and the Moon is not exactly along the line between their centers producing a torque on the Earth and an accelerating force on the Moon. This causes a net transfer of rotational energy from the Earth to the Moon, slowing down the Earth's rotation by about 1.5 milliseconds/century and raising the Moon into a higher orbit by about 3.8 centimeters per year. (The opposite effect happens to satellites with unusual orbits such as Phobos and Triton). The asymmetric nature of this gravitational interaction is also responsible for the fact that the Moon rotates synchronously, i.e. it is locked in phase with its orbit so that the same side is always facing toward the Earth. Just as the Earth's rotation is now being slowed by the Moon's influence so in the distant past the Moon's rotation was slowed by the action of the Earth, but in that case the effect was much stronger. When the Moon's rotation rate was slowed to match its orbital period (such that the bulge always faced toward the Earth) there was no longer an off-center torque on the Moon and a stable situation was achieved. The same thing has happened to most of the other satellites in the solar system. Eventually, the Earth's rotation will be slowed to match the Moon's period, too, as is the case with Pluto and Charon. Actually, the Moon appears to wobble a bit (due to its slightly non-circular orbit) so that a few degrees of the far side can be seen from time to time, but the majority of the far side (left) was completely unknown until the Soviet spacecraft Luna 3 photographed it in 1959. (Note: there is no "dark side" of the Moon; all parts of the Moon get sunlight half the time. Some uses of the term "dark side" in the past may have referred to the far side as "dark" in the sense of "unknown" (eg "darkest Africa; but even that meaning is no longer valid today!) The Moon has no atmosphere. But evidence from Clementine suggested that there may be water ice in some deep craters near the

Rhetorical Questions for English Learners

Rhetorical Questions for English Learners Rhetorical questions can be defined as questions that are not really meant to be answered. Rather, rhetorical questions are asked in order to make a point about a situation or to point out something for consideration. This is a very different usage than yes/no questions or information questions. Lets quickly review these two basic types before moving on to rhetorical questions. Yes/No questions are used to quickly get an answer to a simple question.  They are usually answered with the short response using only the auxiliary verb. For example: Would you like to come with us tonight?Yes, I would. Did you understand the question?No, I didnt. Are they watching TV at the moment?Yes, they are. Information questions are asked using the following question words: WhereWhatWhen / What timeWhichWhyHow many / much / often / far / etc. Information questions are answered in full sentences. For example: Where do you live?I live in Portland, Oregon. What time does the movie start?The movie starts at 7:30. How far is it to the next gas station?The next gas station is in 20 miles. Rhetorical Questions for the Big Questions in Life Rhetorical questions pose a question that is intended to make people think. For example, a conversation might begin with: What do you want to do in life? Thats a question we all need to answer, but its not easy... How much time does it take to become successful? Thats an easy question. It takes a lot of time! Lets take a look at what success requires so that we can get a better understanding.   Where do you want to be in 15 years? Thats a question that everyone should take seriously no matter how old they are. Rhetorical Questions to Draw Attention Rhetorical questions are also used to point to something important and often have an implied meaning. In other words, the person who poses the question is not looking for an answer ​but wants to make a statement. Here are some examples: Do you know what time it is? - MEANING: Its late.Who is my favorite person in the world? - MEANING: You are my favorite person.Wheres my homework? - MEANING: I expected you to turn in the homework today.What does it matter? - MEANING: It doesnt matter. Rhetorical Questions to Point Out a Bad Situation Rhetorical questions are also often used to complain about a bad situation. Once again, the actual meaning of the quite different than the rhetorical question. Here are some examples: What can she do about that teacher? - MEANING: She cant do anything. Unfortunately, the teacher isnt very helpful.Where am I going to find help this late in the day? - MEANING: Im not going to find help this late in the day.Do you think Im rich? - MEANING: Im not rich, dont ask me for money. Rhetorical Questions to Express a Bad Mood Rhetorical questions are often used to express a bad mood, even depression. For example: Why should I try to get that job? - MEANING: Ill never get that job!Whats the point in trying? - MEANING: Im depressed and I dont want to make an effort.Where did I go wrong? - MEANING: I dont understand why Im having so many difficulties lately. Negative Yes/No Rhetorical Questions to Point to a Positive Negative rhetorical questions are used to suggest that a situation is actually positive. Here are some examples: Havent you had enough awards this year? - MEANING: Youve won a lot of awards. Congratulations!Didnt I help you on your last exam?  - MEANING: I helped you on your last exam.Wont he be excited to see you? - MEANING: He will be very excited to see you. Hopefully this short guide to rhetorical questions has answered any questions you may have on how and why we use them. There are other types such as question tags to confirm information and indirect questions to be more polite.

How to Cut Down on Your Cars Greenhouse Gases

How to Cut Down on Your Cars Greenhouse Gases Greenhouse gases, responsible for global climate change, are emitted in large part from the combustion of fossil fuels like oil, coal, and natural gas. Most of the emissions from fossil fuels come from power plants, but second ranked is transportation. In addition to carbon dioxide, motor vehicles release particulate pollution, carbon monoxide, nitrogen oxides, hydrocarbons, and volatile organic compounds. Maybe you have already adjusted many aspects of your lifestyle to reduce your carbon footprint, including installing LED lights, turning down the thermostat, and eating less meat. However, in your driveway sits glaring evidence of one source of greenhouse gas that you could not get rid of: your car. For many of us, especially in rural areas, bicycling or walking to school and to work may not be an option, and public transportation may simply not be available. Do not fret; there are still actions you can take to lower the pollution and greenhouse gas emissions you produce when driving. Fuel Economy vs. Emissions We generally assume a vehicle with better fuel economy will also release fewer harmful emissions, including greenhouse gases. The correlation generally holds true, with a few caveats. Decades-old vehicles were built under much more relaxed emissions regulations and can be prodigious pollution producers despite a relatively modest thirst for fuel. Similarly, you may be getting 80 miles per gallon on that old two-stroke scooter, but that smoke will contain much more harmful pollutants, much of it from partially burned gasoline. And then there are the cars with emission control systems releasing illegal amounts of pollution, like those finger-pointed during the infamous Volkswagen small diesel engine scandal. The obvious place to start to reduce emissions, of course, is by choosing a modern vehicle with the best possible fuel economy. Models can be compared using a handy web tool put together by the U.S. Department of Energy (DOE). Be realistic about your needs: how many times a year will you really need a pick-up truck, sport-utility vehicle, or minivan? Performance is another fuel economy killer, but if you really want a sportier car, favor a four-cylinder model with a turbocharger instead of a larger six or eight (or twelve!) cylinder car. The turbo kicks in on demand, with the more frugal four cylinders doing the work the rest of the time. Manual vs. Automatic Not so long ago manual transmissions provided better fuel economy than automatic transmissions. It was a good excuse for those who love to row their own gears but modern automatic transmissions, which now have 5, 6, and even more gears, provide better mileage. Continuous Variable Transmissions (CVT) are even better at maintaining the engine’s revolutions at the right speed, beating even the most skilled stick-shift enthusiasts. Older Car, Newer Car Older cars were designed and constructed in the context of emission regulations that were much less restrictive than they are today. Much improvement has been made in the 1960s, with the development of the catalytic converter and fuel injection, but it wasn’t until the soaring gas prices in the 1970s that real fuel efficiency gains were made. Amendments to the Clean Air Act gradually improved car emissions starting in 1990, with important gains made in 2004 and 2010. Generally, a more recent car will have better technology to reduce emissions including electronic direct fuel injection, smarter electronic control units, lower drag coefficient, and improved transmissions. Maintenance You probably heard this one before: simply keeping your tires inflated to the proper level will save you in fuel costs. Under-inflated tires will cost you as much as 3% in fuel costs, according to the DOE. Maintaining proper pressure will also improve your stopping distance, reduce risks of skidding, rollovers, and blowouts. Check for the appropriate pressure on a sticker located in the jam of the driver-side door; do not refer to the pressure value printed on the tire sidewall. Replace your engine air filter at the interval specified in your owner’s manual, or more frequently if you drive in especially dusty conditions. The dirtier your air filter is, the more fuel you will use. Do not ignore lit check engine lights, even when you feel like the car is operating normally. Often the emissions control system is a fault, which means you are polluting more than usual. Bring the car to your mechanic for a proper diagnostic, it may save you from more expensive damage later on. Car Modifications After-market performance modifications abound in some types of cars – louder exhaust pipes, modified air intakes, reprogrammed fuel injection. All those features increase your engine’s fuel needs, so get rid of them or better yet don’t install them in the first place. Larger tires and suspension lifts need to go too. Roof racks and cargo boxes should be put away when not in use, as they severely affect fuel economy, especially on smaller cars. Empty your car trunk too, as it takes extra fuel to carry around that golf bag you never have time to get out, or those crates of books you’ve been meaning to drop off at the thrift store. What’s Your Driving Style? Driving behavior is another place where you can make a big difference in your emissions and fuel use without spending any money. Slow down: according to AAA, going 60 mph instead of 70 mph on a 20-mile commute will save you 1.3 gallons on average over the work week. Accelerate and stop gently, and coast while you can. Keep your windows up to reduce drag; even running the air conditioning requires less energy. Letting your car idle in the morning is unnecessary, uses fuel, and produces useless emissions. Instead, gently warm up your engine by accelerating smoothly and keeping a lower speed until your car reaches its operating temperature.

Kmart Research Paper Example | Topics and Well Written Essays - 5000 words

Kmart - Research Paper Example The two corporations had specific strategies and functions as they moved into independent concepts. However, after merging, different ideologies and propositions became the main function of the corporations. K-mart began as a company in the United States in 1899 as one of the first retail and merchandising super centers, owned by Sebastian Kresge. The store was opened in Detroit and was then known as a five and dime super store, which meant that everything sold in the shop was available at a lower price of five or 10 cents. By 1912, the concept of Kresge led to more than 85 stores opened in Detroit and led to sales of over $10 million annually. By the time the Great Depression came, Kresge could sustain his business because of the stores that expanded beyond the financial failures, specifically by offering more jobs and convenient prices. The main philosophy is to provide quality products with affordable prices. The newer store fronts opened in 1920, which included opening stores that sold everything for less than $1 as well as green front stores, which provided other types of low cost items (Kmart, 2010). The main strategy of offering low prices for different items continued to emerge through the 1930s as other competitors began to move into the store front, specifically with retail items. Kmart had been in existence for a longer time which gave it an advantage of excelling as the top promotional retailer. In 1960, the change came from the new CEO, Henry Cunningham, who opened the first official Kmart in Garden City. The expansion led to 17 new stores as well as $483 million in annual profit. The main focus was to provide lower retail prices as well as to emerge into a super store, which provided almost every type of product in one store for convenience. By the mid–1960s, Kmart had over 753 stores and made $1 billion in annual profit. The main accomplishment was the launch of the first set of super stores that led to over 17 million

Adult education and postmoderism Essay Example | Topics and Well Written Essays - 500 words

Adult education and postmoderism - Essay Example Knowledge is often constructed by men, and so women may have difficulty accessing it. Most knowledge is facts, figures, and well-thought-out theories (produced by men), which leaves learners, both male and female, out of the picture. Personal experiences become secondary to memorizing a set way of doing things and demonstrating how well the learner memorized it through tests and quizzes. When learning is disconnected from learners, it’s difficult to apply to everyday life or understand where the learner fits into the process. When learning is constructed by a male-dominated culture, that removes it even one more step from women learners. Women may feel they have nothing to add to the knowledge base or the learning experience. If the knowledge base is constructed by a male-dominated structure, it affects the learners and instructors, even if those are all women. Creating connections between each individual and the learning, and each individual and every other individual in the learning environment, promotes understanding of the lessons and allows learners to both make it personal and to add to it as they see fit. Seeing each person in the classroom as unique and valuable enhances how much is learned, and changes the dynamic process. Another thing feminist theories are trying to overcome is the idea that women must construct identities to deal with life situations, rather than simply being themselves. When women learners have to construct a false identity in order to participate in learning environments, much of the impact of the knowledge can be lost for them. If we have to concentrate on supporting other group members during a group project, for instance, our own thoughts and feelings on the subject matter become secondary to cheering each other on. The teacher can also experience tension in the learning environment when there are conscious or subconscious authority issues. If a teacher sets

Italian Unification between 1815-1848 Essay Example for Free

Italian Unification between 1815-1848 Essay To what extent is it true to say that there was absolutely no movement or prospect of Italian Unification between 1815-1848? Between the years 1818 and 1848 there were many revolutions in Italy starting in the year 1821. The statement above states ‘absolutely no movement or prospect,’ therefore I strongly disagree with this due to the fact that there must have been some movement to achieve what Italy were finally able to. The following essay will give different points on the statement. In my opinion, I do not agree with the statement, one main reason being there were enough people in Italy that wanted it to be unified and that fought for what they believed in. For example the secret societies. During the times Italy was under the ruling of Metternich, many secret societies were formed, with passwords, mutual protection and sometimes even semi-religious rituals. The Carbonari, the most well known society and so consequently the most important. There were approximately 60,000 members involved, and it was particularly active in South Italy, especially in Naples. There aims were relatively mild, in Piedmont and Naples for example they hoped to establish a constitutional monarchy. It is already possible to see that there was some movement in Italy from secret societies that were hoping for Italian Unification. Another reason I disagree with the statement is due to Italy being under the ruling of Metternich. Although it was difficult living under the Austrians, and they were clearly putting an obstacle in the way of unification, I believe that it was actually a large contribution to the happening of unification. For example, due to Metternich trying to belittle the country by separating it into small constituencies, it made the Italian public want to fight back, and therefore as a consequence start revolutions. Three major revolutions occurred in Italy in the years, 1820-21, 1831-32, 1848-49. I believe this proves that things were being done to help unification rather than there being ‘absolutely no movement’. Additionally there is Giuseppe Mazzini, who is said to be a key figure in the history of Italian Unification. Mazzini was born in 1805, he had one overriding aim being ‘the brotherhood of people’. He believed in the equality of human beings and of races. In 1831, Mazzini founded ‘Young Italy’, this being Italy’s first real political party. Mazzini described the party as, ‘a brotherhood of Italians who believe in a law offreemen and equals.’ Those in the party had to swear to commit themselves to make Italy ‘one free, independent, republican nation.’ Mazzini’s ideas were incredibly radical for that period of time, for example, his ideal was that the people should rise up agains their oppressors, there should be unification ‘from below.’ Eventually there was unification however it came more from above. Yet Mazzini proves once again that there was movement and prospect towards Italian unification, Young Italy being another example. Although Mazzini may not have been successful at that precise moment, we can now see that unification was actually reached. Linking to my previous point, it has been proven that Mazzini was not only famous for his radical beliefs but also for converting people to the cause. This point firstly proves that some movement was being made in the form of attracting people to the challenge that was Italian unification, but furthermore, proves further movement in the fact that there must have been an incredible number of supporters that were in favour of unification, and therefore plans must have been made to try and succeed. Finally, by seeing that Italian Unification was attained eventually, we can ultimately say that there must have been enough movement and enough prospect for the aim to be successful. For these reasons, i disagree with the statement ‘To what extent is it true to say that there was absolutely no movement or prospect of Italian Unification between 1815-1848?’ On the other hand, there are many events from this period of time that may agree with the statement previously specified. For example, after the French revolution, Metternich reinstated the previous monarchs of each constituency. Most of the monarchs were reactionary and therefore there was a large obstacle blocking the path to unification. Being such a large predicament, one can assume that there was ‘absolutely no movement.’ In addition, the lack of progress that went into uniting the country through language may have been seen as lacking and therefore lead ones opinions to believe once again no progress was being made. Furthermore, even with the countless revolutions that were attempted not one succeeded permanently. So, although this particular example goes against there being absolutely no movement, due to the fact there was clearly movement in the form of revolutions, it does agree however with there being no prospect of unification, seeing as every individual revolution from each specific country failed inevitably. This was in consequence of the Austrians suppressing the revolutions and then re inviting the previous leaders to come and transform the constituence to the way it had previously been. Following this, it is now possible to appreciate the separation between the North and South of Italy. The Northern half containing the wealthier half of the population, whilst the Southern half being populated with the poorer families. Due to this large partition, it is hard to see any prospect in Italian Unification and therefore one can easily agree with the statement above. In relation to the previous point is the division of the Apennine Mountains. In those times, the Apennine Mountains were practically the back bone of Italy, until it was partitioned into North-East and South-West by Metternich. It is understood that without a back bone, a body would be unable to stand, hence the fact that without the Apennine Mountains it would be incredibly challenging for the population of Italy to achieve the prospect of unification. Overall, one can see that there are many justifications for both sides of this argument. Although from this essay it seems the statement is in fact true, I strongly disagree. Understanding that there may be proof to support the statement, at the end of the day Italian Unification was achieved, and therefore it is impossible to say that there was ‘absolutely no movement’ because the aim was fulfilled and therefore some movement must have taken place. In conclusion, I disagree with the statement ‘to what extent is it true to say that there was absolutely no movement or prospect of Italian Unification between 1815-1848’ because this declaration clearly states that there was ‘absolutely no movement’ towards Italian Unification between those years, yet unification was completed, thus whether there was a lot of movement, or in some case a little, there was undoubtedly more than none, and for this reason I forcefully disagree with the statement.

Where The Red Fern Grows :: essays research papers

Billy was walking home one day when there was a dog fight in the ally and he went to investigate to see what was going on and there was a bunch of dog’s beating up on one dog so he decided to get involved and break it up. They all scattered away when they saw him coming. The dog that was getting beat up on was lying on the ground in what looked like a lot of pain. He rushed over and noticed he was a beautiful hound dog. He also noticed that he wasn’t hurt that bad, just scared. This hound dog reminded him of his hounds that he had had when he was just a boy. Billy was very happy the dog had come through town, because he had stirred up a lot good memories for Billy.   Ã‚  Ã‚  Ã‚  Ã‚  When Billy was a boy he had a major addiction to wanting a pair of hound dogs. However, as much as he wanted a pair of hounds he did not receive them. Every now and then he would hear the neighboring dogs calling treed to their masters, and their masters whooping back to them to tell the hound that they were on the way. This encouraged Billy to wanting a hound more. His dad told him one day that his grandpa wanted to see him as soon as possible. Once he got to his grandfather, his grandfather told him that he had seen an ad in the newspaper for some hound dog pups. That’s when Billy finally had decided to do something about this â€Å"not having a pair of hound dogs† problem. So he went and got an old tin can and started putting money in it that he made from working in the fields. Over the next year he had saved up enough money to buy his hound dog pups. He hiked over the mountains to the nearest town post office because that’s where his dogs where going to be until he picked them up. He got to the post office and put them in a potato sack bag and headed for home. His grandpa had given him a coon trap so he could train his dogs. He named his dogs Old Dan and Little Anne. They made a great set. By the time hunting season had come he had his dogs trained and ready to go. The first night they treed their first ringtail coon.

“Saudi Arabia still projecting the real picture of Islam

The geo-political consequences after the 9-11 mishap entirely twisted the image of the Muslim countries all over the world. Many countries like Pakistan, Afghanistan, Egypt, Syria and Iran had to face the menace of the â€Å"War Against Terrorism† and even had to combat with their domestic security issues which set tough challenges for them to struggle to maintain their peaceful image on an international perspective. Saudi Arabia is one Islamic country which somehow managed to sustain its dignified and peaceful image on the map of the contemporary international political scenario and this was possible because of their positive and influential foreign policies, their economic stability and their potent financial role across the globe. Another factor that added to their credit was their domestic prevalence and sustenance of law and order that enabled the pace of their progress to remain uniform and also provided external favors to flourish within the country. Most of the Muslim countries have not been able to earn significance in the pace of economic progress and development of the world throughout the last century; despite being the oil producing and exporting countries like Syria could not be listed amongst the developed ones. But Saudi Arabia since its establishment of modern Kingdom back in 1932 has not only been uniform in its form of Government but also maintained a uniform pace of progress and development in all the walks of life. Its chief source of income has no doubt been the export of oil and products of petroleum as it has been one of the leading oil producing countries of the world but the Government of Saudi Arabia has always invested at a mass level to improve and upgrade the overall socio-economic representation of the country. Saudi Arabia is the center of the Islam as the entire Muslim ummah (community) ahead towards this region during the holy month of Zil Haj to perform the annual pilgrimage (HAJ) to the holy city of Kaaba, in Makkah and also to pay homage to the Prophet’s grave in Madinah. This annual tourism also brings in a lot of foreign exchange and revenue to the Saudi treasure. Apart from the earnings the organizing of this great event every year also proves the persistent efficiency of the Saudi administration and also their expertise in catering people from different regions of the world with heterogeneous backgrounds in the most homogenous environment. They have certainly proved to be very ardent custodians of the Islamic heritage of the Two Holy Places. The Kingdom of Saudi Arabia has always kept the superb maintenance of these two Holy places in the top most priority. The Ministry of Pilgrimage, in union with other government agencies, manages the annual logistical challenge for the organization of Hajj and endorses such projects in the Kingdom and abroad that promote Islam's role in the community. The annual conducting of Hajj reflects the dedication of the leadership and citizens of the Kingdom of Saudi Arabia to the service of Islam and this also totally negates and defies the general impression of the Muslim community as terrorists or fanatics. Apart from the religious service Saudi Arabia has also been a great donor for many Muslim countries for several humanitarian causes and also as war aid. Since 2002, Saudi Arabia has provided more than $480 million in budgetary support to the Palestinian Authority and supported Palestinian refugees through contributions to the UN Relief and Works Agency (UNRWA). More than $250 million was also provided to Arab League funds for the Palestinians, and pledged $500 million in assistance over the next three years at the Donors Conference in Dec 2007; pledged $230 million to development in Afghanistan; pledged $1 billion in export guarantees and soft loans to Iraq; pledged $133 million in direct grant aid, $187 million in concessional loans, and $153 million in export credits for Pakistan earthquake relief; pledged a total of $1. 9 billion to Lebanon in assistance and deposits to the Central Bank of Lebanon in 2006 and pledged an additional $1. 1 billion in early 2007. Many things may have been said in the most crucial diction about Saudi Arabia by the west especially after the 911 attacks. Some writers like Dore Gold in his book â€Å"Hatred's Kingdom: How Saudi Arabia Supports the New Global Terrorism† have stated the Saudi government to be directly involved in the plotting of the attacks and even nurturing the Al-Qaeda’s master mi nds like Osama Bin Laden. Such claims could easily be made and concocted as all the odds were tilted towards the Muslim community at the heat of the moment of the 911. But the fact is that Saudi Arabia has always been an ally for the war for peace and has supported US during the Gulf War in 1990. Secondly Saudi Arabia and US have been partners in the petroleum exports and distribution since 1970s when ARAMCO was established. Saudi Arabia is also considered to be one of the fastest developing countries of the modern era. This is because of Saudi Arabia’s free market economy which has shown remarkable progressive shifts in the recent past. It has been observed that Saudi Arabia has managed to develop its agricultural society into an advanced economy that is globally connected through modern technology and infrastructure. This depicts the progressive minded approach of the Saudi government which has always focused on the development of the country by meeting the contemporary pace of development especially in the modern means and modes communication. This leap towards progress began during the time of King Faysal who invested at a large scale for the improvement of the infrastructure and the communication system. His motto was the modernization of Saudi Arabia. This era is even known to be the renaissance of the Saudi intellect of progress and development. And since then Saudi Arabia has made an effort to become the member of WTO in December 2005. Although there may be numerous reasons why countries like Saudi Arabia become a victim of criticism under the tag of stereotypical for its people, ideas, customs and even religious beliefs but the fact and the figures regarding Saudi Arabia’s peaceful role in the present scenario political turmoil proves that associating such rigid views with such a progressive and rapidly developing country like Saudi Arabia would itself be a biased and un-scrutinized bent of thought that requires maturity of insight to comprehend.

Sample Media Interview Q&a

Sample Media Interview Q&A Internal Question & Answer (Q&A) documents are often developed to prepare media spokespersons for interviews and include tougher questions than FAQs. Internal Q&As also include areas of vulnerability (e. g. who is to blame and could the medical response have been quicker? ) Use the sample Q&As below as a guide to create your own during a crisis event. Q: What happened? (Examples: How many people were injured or killed? How much property damage occurred? ) A: At approximately XX:XX, an incident was reported at (location).The details at this point are unknown, however we are working very closely with local emergency response agencies to ensure that the safety of the surrounding community remains the number one priority. Q: Was this a terrorist incident? A: An investigation is taking place and we will update you with details from that investigation as we receive them. Right now, however, our greatest concern is for the welfare of the victims and their families . Q: When did it happen? A: Early reports indicate that the incident happened at approximately XX:XX. Q: Who is to blame? A: The details at this point are unknown.An investigation is taking place and we will update you with details from that investigation as we receive them. Right now, our main focus is on rescue efforts and on the well-being of the victims and their families. Q: Has this ever happened before? A: I will be happy to research that and get back to you, right now we are focused on the incident at hand, and on making sure that members of the surrounding community are safe. Q: Who was involved? A: In order to protect the privacy of those involved, we are withholding the release of victims’ names pending notification of family members. Q: Why did it happen?What was the cause? A: Those details will be investigated. Right now our primary concern is for the welfare of the victims and their families. Q: Will there be inconvenience to the public? A: That information will become available once the damage is assessed by local emergency response agencies. If we gather future information, we will be sure to pass it along. Q: When will we find out more? A: Our company, along with our local emergency response agencies, will be providing updates throughout the day. We encourage you to check our website at www. xxxxxx. com for up-to-the-minute information.

Airplane Warfare During World War I Essays - Aerial Warfare

Airplane Warfare During World War I Essays - Aerial Warfare Airplane Warfare During World War I During World War One, the role of airplanes and how they were used changed greatly. At first planes were only used for sport, but people started realize that not only could airplanes be useful but they could even influence an outcome of the war greatly. Soon the war was filled with blimps, planes, and tethered balloons. By the end of the war, planes became a symbol of fear, but they were not always treated with such respect. In the time leading up to the war, the general feeling about planes was, they were a sneaky, unfair tactic that should not be used in warfare. During The 1899 Hague Peace Conference it was put on record that the dropping or shooting of any projectiles or explosives from the air during a time of war was forbidden and was considered a crime of war. It was also decided that airplanes could only be used for reconnaissance or spying missions. (Villard-227) ?The airplane may be all very well for sport, but for the army it is useless? (Quoted in Villard-227) Even by the beginning of the war in 1912, the use of planes in war was still prohibited by the War Office. Shortly thereafter this changed, people awakened to the possibilities of air warfare. The world soon started to realize the effectiveness of planes in war and how the control of the skies could influence the outcome. Although the French were the first to have a working, conscripting air force and to license fliers, their trust in airplanes still was not up to par. Their lack of trust was justified, for the planes had no armaments, too many wires, and no reliable motor. (Villard-228) Soon all countries in the war effort had their own little air force, built hangers, and started to train pilots. The first bombing occurred in November 1911. Although the first bomb was dropped by the Italians, soon all countries were involved in bombing raids. (Villard-229) It was followed by the first aerial dogfight in 1912. This consisted of a primitive exchange of pistol fire between British and German planes . (Harvey-95) The first flying experience for the United States occurred in 1862, during the Civil War. General McClellan went into battle against the South with a balloon corps floated by hydrogen and pulled by four horses. (Saga-51) Literary fiction started to breed ideas about the use of planes in warfare. The most famous writer to explore the idea was H.G. Wells. He wrote The War In The Air, a book about the future in which battle is conducted with planes. (Wohl-70). In Germany, literary fiction preceded the actual development of warfare in the air. Rudolph Martin was a writer who predicted that the German?s future was not on the sea, but in the air. He also believed that further development in aviation would kill the importance of diezce and help to lead toward the German unification of the world. (Wohl-81) Martin?s novel helped to prepare the Germans for their use of planes in the war. The fiction soon became scientific fact. (Wohl-71) The United States, ultimately was slower than France and Germany to develop an air force. On March 3, 1911, Congress appropriated $125,000 to start an air force, which consisted of five planes. The first squadron was organized by the Americans on March 5, 1913, in Texas City. It consisted of nine planes. Although the United States entered the war in 1917, it did not use planes in the war at that time. (Villard-231) U.S. pilots had little or no experience in ?cross-country navigation.? They did not have good maps and sometimes they became lost, ran out of fuel and would have to land behind enemy lines. (Villard-233) As the Americans advanced in the use of planes in warfare, so did the Germans. Initially, the Germans made no effort to hide their skepticism about the use of planes in warfare. In the beginning of the war, many Germans raised in newspaper articles and on government committees the possibilities of warfare in the air, but the country as a whole was not quick to initiate the effort. (Wohl-70) This quickly changed, however, because the development of airplanes during the war

Political Aspects of the Classical Age of Greece

Political Aspects of the Classical Age of Greece This is a brief introduction to the Classical Age in Greece, a period that followed the Archaic Age and lasted through the creation of a Greek empire, by Alexander the Great. The Classical Age was characterized by most of the cultural wonders that we associate with ancient Greece. It corresponds with the period of the height of democracy, the flowering of Greek tragedy, and the architectural marvels at Athens. The Classical Age of Greece begins either with with the fall of the Athenian tyrant Hippias, son of Peisistratos/Pisistratus, in 510 B.C., or the Persian Wars, which the Greeks fought against the Persians in Greece and Asia Minor from 490-479 B.C. When you think of the movie 300, youre thinking of one of the battles fought during the Persian Wars. Solon, Peisistratus, Cleisthenes, and the Rise of Democracy When the Greeks adopted democracy it wasnt an overnight affair or a question of throwing out monarchs. The process developed and changed over time. The Classical Age of Greece ends with the death of Alexander the Great in 323 B.C. Besides war and conquest, in the Classical period, the Greeks produced great literature, poetry, philosophy, drama, and art. This was the time when the genre of history was first established. It also produced the institution we know of as Athenian democracy. Alexander the Great Profile The Macedonians Philip and Alexander put an end to the power of the individual city-states at the same time they spread the culture of the Greeks all the way to the Indian Sea. Rise of Democracy One unique contribution of the Greeks, democracy lasted beyond the Classical period and had its roots in the earlier time, but it still characterized the Classical age. During the era before the Classical Age, in what is sometimes called the Archaic Age, Athens and Sparta had followed different paths. Sparta had two kings and an oligarchic government while Athens had instituted democracy. Etymology of Oligarchy oligos few arche rule Etymology of Democracy demos the people of a country krateo rule A Spartan woman had the right to own property, whereas, in Athens, she had few freedoms. In Sparta, men and women served the state; in Athens, they served the Oikos household/family. Etymology of Economy Economy oikos home nomos custom, usage, ordinance Men were trained in Sparta to be laconic warriors and in Athens to be public speakers. Persian Wars Despite an almost endless series of differences, the Hellenes from Sparta, Athens, and elsewhere fought together against the monarchical Persian Empire. In 479 they repelled the numerically mightier Persian force from the Greek mainland. Peloponnesian and Delian Alliances For the next few decades after the end of the Persian Wars, relations between the 2 major poleis city-states deteriorated. The Spartans, who had earlier been the unquestioned leaders of the Greeks, suspected Athens (a new naval power) of trying to take control of all of Greece. Most of the poleis on the Peloponnese allied with Sparta. Athens was at the head of the poleis in the Delian League. Its members were along the coast of the Aegean Sea and on islands in it. The Delian League initially had been formed against the Persian Empire, but finding it lucrative, Athens transformed it into its own empire. Pericles, the foremost statesman of Athens from 461-429, introduced payment for public offices so more of the population than just the rich could hold them. Pericles initiated the building of the Parthenon, which was supervised by the famed Athenian sculptor Pheidias. Drama and philosophy flourished. Peloponnesian War and Its Aftermath Tensions between the Peloponnesian and Delian alliances mounted. The Peloponnesian War broke out in 431 and lasted for 27 years. Pericles, along with many others, died of plague early in the war. Even after the end of the Peloponnesian War, which Athens lost, Thebes, Sparta, and Athens continued to take turns as the dominant Greek power. Instead of one of them becoming the clear leader, they dissipated their strength and fell prey to the empire-building Macedonian king Phillip II and his son Alexander the Great. Historians of the Archaic and Classical Period HerodotusPlutarchStraboPausaniasThucydidesDiodorus SiculusXenophonDemosthenesAeschinesNeposJustin Historians of the Period When Greece Was Dominated by the Macedonians DiodorusJustinThucydidesArrian fragments of Arrian found in PhotiusDemosthenesAeschinesPlutarch

Beowulf Essay Example | Topics and Well Written Essays - 500 words - 12

Beowulf - Essay Example Still, the main idea is that the monsters in this story represent the disadvantages and wrongdoings of people and evil nature of human creatures. Such parallel may correspond even to present-day society, and with the help of profound analysis we may distinguish the particular evil that is inherent to a definite monster. First and foremost, Grendel should be admitted, as he is the first monstrous villain who stands on the way of Beowulf. The author even names him â€Å"black Grendel† (Beowulf, 1575-1576). This creature is remained to be of the demonic nature and regarded as a descendant of Cain. As it is known Cain has killed his brother according to the Bible and represented as insidious and treacherous person. Such characteristics may be observed in the image of Grendel, and betrayals together with execration are notable in the vision of this character. Moreover, the readers discovering the idea Cain’s successor subconsciously determine him as a negative character because of the connotations with Bible that lead them to such conclusion. The evil spirit and corrupt soul is reflected in the image of Grendel within this particular story. The second villain to whom the attention should be paid is Grendel’s mother. This monster is considered to be a personalization of revenge and anger. She has intended to kill Aeschere for the death of her son. Devilry and evil are remained the motives that operate her proceedings. This creature has been frightful and contemptible, the author calls her â€Å"monster-woman, remembered her misery† (Beowulf, 1258). We must admit that the image of anti woman and dark mind is presented in this character. Dragon is the monster that has to be noticed surely. This creature defends treasures and attained the features of invincible and aggressive monster. The furious rage with the unlimited power is the characteristics of dragon’s image through the story.

Management of change Coursework Example | Topics and Well Written Essays - 2000 words

Management of change - Coursework Example The success of this change, thus, can be measured ultimately by the difference in the work performed by the individual employees multiplied by the specific number of employees affected by the change. Without the individual perspective, the change management amounts to the activities performed without the goals or the outcomes being achieved (Reh 2015). The main overarching reason for imposing change management is to accelerate the rate at which individuals move successfully through the entire process of change so that the anticipated benefits are attained faster. Apart from this, there are other benefits coupled with change management. These include allowing users to feel supported and valued by the organization making an investment in them and improving the performances and outcomes of the organizations. Furthermore it generates a higher level of teamwork, involvement, openness and trust among the workforce as well as building a change capacity and capability within the organization leading to the improved ability to respond to new situations quickly. Implementing a change in the organizational culture and employing new processes can be considered as a challenging task. This is mainly because this process requires the transformation of how the people not only interact but also how they work. The organizations usually design certain activities that tend to minimize the resistance demonstrated by the users to the change in the program. There are numerous components of the change management. These include, Communication management, organizational change readiness, change adoption and change impact review. Considering the manner in which change management occurs, it cannot be denied that the change is tough. This is mainly because the people in the organization is to implement the approved plan, get each task performed on the critical path and side by side monitor the progress as well as

Workers Compensation in the State of Florida Research Paper

Workers Compensation in the State of Florida - Research Paper Example Workers are entitled to make claims in regards to injuries arising out of work while in the course of employment. These injuries may result in temporary total disability, permanent disability or permanent partial disability as well as death. To calculate benefit entitlements worker are divided into classes according to the type of duties they perform or job description. Each category has an average wage which is used in determining premiums paid by employer and in compensation (Justice Newsflash, 2010). Workers are entitled to claim benefits as a result of occupational diseases acquired at work due to use of harmful chemicals or other substances that may affect health. The employer is supposed to hire a certified medical practitioner or recommend a list of practitioners where injured employees can be medically examined. If established that indeed the employee suffered injury, the following benefits are payable:-Medical benefits whereby full medical benefits are given but after maximu m medical improvement, a $10 patient copayment is required for all medical services and non attendance to medical exams is fined 50% (Larson, 2003). Temporary total disablement are subject to social security and unemployment insurance and are calculated as % of workers wage subject to weekly maximum and payment is up to 104 weeks. Permanent total disability benefits are paid as long as disability continues and are subject to legal deductions while permanent partial disablement is % of weekly payments and has no minimum. Disfigurements such as facial or head are also payable.  

Value Based Marketing Concept Marketing Essay

Value Based Marketing Concept Marketing Essay Research in Motion Limited, based in Waterloo, Ontario, Canada was founded in 1984. It is one of the largest companies in Mobile Communications worldwide. It took the world by storm by launching its leading product Blackberry smartphone in 1999. The current product includes Blackberry Play book Tablet, Blackberry smartphone, software for Businesses and other related accessories. It has got its identity in North America, Asia-pacific, South America and Europe. The Company is led by President and CEO, Thorsten Heins. Frank Boulben was named Chief Marketing Officer effective June2012. Executives and sales people from around the world boasts about the possession and utility of Blackberry. It enhances their ability to access key corporate information and connect with their colleagues in real time. The resulting efficiency has resulted in sales agreements being closed faster and key decisions being communicated to Top Honchos. The BlackBerry smart phone has become the one device that many business people find hard to function without.(Mcgraw-hill.com) The BlackBerry solution is now available on over 300 networks in over 120 countries. Recently, on 5 June 2012, its stock fell below $10 for the first time since 2003. Company is losing grounds to Apple Inc.s iPhone and phones that run Google Inc.s Android software like Samsungs. Revenue for the second quarter fiscal is $2.9 billion which is down 31% from $ 4.2 billion in the same quarter of fiscal 2012. Company net loss for the quarter was $ 235 million (www.press.rim.com/newsroom, 2012) After studying the case studies and using the Marketing mix strategy and Value based marketing models I have analyzed that customers want value for the price they pay for. RIM can create value through quick innovation, market research, market trends and realities. It also needs to change with changing needs of the people. Blackberry was once the pioneer in mobile industry, it has lost its shares in the current market due to slow adoption with changes in demand of consumers. I have also studied the strengths, weakness, threats and opportunities that blackberry have in the current situation. I have analyzed that Blackberry has a potential to rule the market again however the company should invest on new technology according to the needs and change in demand in the mobile industry 1.0 Value based Marketing concept Companies generally focus on maximizing the profits than on maximizing customer value. The late Peter Doyle, in his book value-based marketing, charges that profit maximization leads to short term planning and under-investment in marketing, promoting a focus on Sales, market share and current profits. (Doyle, 2000) This concept erodes the competitiveness in the long run as it eliminates the opportunities in the new markets. Companies ignore the fact that the real investment of a company relies on brand management, customer relationship, Partner relationship and knowledge about the market. Customers buy value rather than products and services. It is a Value package of cost of the product and the benefits that are significant to the end users. Customers hardly find true value, when they find they hardly ever leave until a better value takes over. (J Nicholas De Bonis, 2012) Companies should discover customers attributes and benefits the customers look for in a product and create a marketing strategy to deliver value to them. The steps involve market research and how customers perceive different brands available in the market. The diagram below depicts how cost based pricing is different from Value based pricing. In value based approach value comes first and in cost based approach companies target on profit maximization. (Pricing and price stratergy, n.d)http://t3.gstatic.com/images?q=tbn:ANd9GcSMggVwiSafznfxuwsbt3bnGX_6m75FlJJ993t1Gi9ezRLXeRaH7g How companies create values: Customer Relationship Management: Companies maintain the database base of the customers, collect information on the preferences and likings of the customers, Use information to target the potential/target customers through products services and promotions that adds value to the most important aspect of customer requirements. Target Segments: Value driven companies focus one or more consumer segments, ensure additional value on the product and reduce cost through extremely efficient operations. Retaining the existing loyal customers by adding value features that can be helpful to the target customers. http://image.slidesharecdn.com/valuebasedmarketing-120228185920-phpapp02/95/slide-8-728.jpg?1330477417 Companies can focus on key areas: Focusing on the customer Focusing on market trends realities Articulate new market opportunities Emphasizing on customer satisfaction Creating single cohesive strategy CMO of Research Motion also talks about which customers they intend to serve and why they are going to serve them better than the competitors. By adding value to the product, RIM could have the greatest come back http://www.youtube.com/watch?v=SAJp_tL7ggE (Boulmen, 2012) 1.2 Marketing Mix Strategy http://business-fundas.com/wp-content/uploads/2011/02/Strategies-for-Marketing.jpg (The 4 Ps of marketing, n.d) The term marketing mix was coined by Neil Borden. Every Marketer should have knowledge of this theory. It is part of the segmentation process where all 4 Ps, Product, Price, Place, Promotion play their role. This model helps in positioning based on the elements that are best suited for marketing. The above diagram also talks about the relevant questions that the company can think of and based on the best answers the strategies can be made. By answering the above questions, RIM can create a value for its products to effectively compete in the market. 2.0 Driving forces of change in the mobile Industry and changed landscape The best innovation ever is of a mobile phone. Mobile has created worlds most innovative companies. The macro trends surrounding the industry are: Persistent Demand: There seems to be a never ending demand of mobile phone. There has been demand of mobile phones, smartphones tablets throughout the world. People strive hard to earn a good phone. The market has been swayed with the extensive demand of mobile phones. Customer Centric Mobile Applications: Every company is struggling hard on innovation to compete on products and features that the customers expects or over expects from mobile phone. Market Disruption: There is a deadly competition happening in the mobile market. There are mergers, acquisitions, war among technologies, Facebook planning to create its own phone, Google planning to buy Motorola. Lack of innovation problem for Nokia Blackberry has created havoc in the Mobile Industry. Based on the trends that we analyzed, we can say that Mobile industry will remain the most lucrative industry in the years ahead and will lead to further innovations in technology and designs. 3.0 Understanding Customer Behaviour and upcoming Challenges Customers look at maximizing values. High customer value delivery is the key to customer loyalty. 3.1 Drivers of Customer Equity Value Equity: It is a combination of effective of quality, price and convenience. It is effective where companies have differentiated products. Brand Equity: Its a bundle of perception, attitude and awareness. Effective when products are less differentiated. Relationship Equity: It is for companies relying on customer loyalty programs and special and maintaining relationships. 3.2 Factors affecting Customers behavior Personal Factors: Includes Age, Gender, values, personality, lifestyle, occupation, etc. Blackberry is targeted for a separate class of people that needs quick texting, believes in getting things done, messenger, and Internet access with media player. It is a great way to connect people, place and resources access through Mobile. Cultural Factors: It involves the cultural differences of individuals based on the culture and background an Individual comes from. Geographical location, Nationality, Religion is a part that affects the customers choice and beliefs. Social Class: It is segmented based on the income earned by an individual group of people. It affects the customers behavior in a way where not every person can buy a specific product because of limited source of income. 4.0 SWOT Analysis Strengths Brand: Brand is internationally recognized and established. Products beneficial for consumer and business professionals as well. The most relied upon phone for business e-mails Potential to develop a range of products based on specific designs and innovations over the years Patented rights for the thumbwheel and QWERTY keyboard found on the device. Its products have awarded for unique features and products. It still has a huge database of loyal customers who do not want to part from their phones. Weaknesses Prolonged lack of innovation Persistent fixation with a platform which is losing appeal for both customers and developers Blackberry phones are expensive and chic product that is gets costly for organizations that want to offer email across large organizations. Limited storage capacity compared to other phones. Opportunities: Non Exposure of its product line RD talent is getting increasingly low. Acquisitions: Smaller firms with low resources to invest on technology can be a good buy-out option. Market Intelligence reveals an immense opportunity for smart phones similar technology that can be exported. Exports are expected to can reach billions by 2013 end. The new BlackBerry Tablet OS (found on the Play Book) looks like a robust platform in the long run, and it is built on QNX OS that is tried-and-tested. Threats: Aggressive competition on evolving new soft wares in the global smartphone market In 2007 Symbians operating system designed for mobile devices held an estimated 65% worldwide share of the converged devices, exporting 77.3 smartphones in 2007, while RIM Blackberry OS at 11%.(2011) In Exports RIM leads in North America standing at 42% Key competitors have already expanded globally like Apple, Samsung, LG, and HTC Product imitations, loss of source code, software piracy and are more common in developing and third world countries Competitive market for employees in the global software development industry. Rapid innovations from other companies. Changing consumer behavior: With wider options in features and technology customers choice change rapidly. It is a threat as it becomes difficult to cope with the rapid change in consumer requirements. 4.1 TARGET MARKET The primary target market for Blackberrys is the business people between 25 to 60 years. These people are the ones that want their things done, more on the go people and mostly occupied with their work. A device which can provide them more suppleness of wireless network i.e. internet services, emails and GPS services is needed to make lives easier of the corporates. Blackberry should also add features that can target children and Generation Y as they are more technology savvy and innovation hungry. The Gen Y group is always exquisite about latest and smarter technology and they respond rapidly to changes in technology. They are also willing to pay high prices for the benefits and value offered to them. Hence it is a prospective market for RIM. 5.0 Marketing Mix strategy for RIM to achieve the lost market share PRODUCT DEVELOPMENT BRANDING: In this dynamic environment of technology RIM needs to invest on innovation and R D. Horizontal business opportunities like Multimedia and Satellite services will generate extra revenue. RIM needs to position itself as the leading smart phone provider for professionals in emerging countries such as Brazil, Russia, India and China. MARKET SEGMENTATION: They should target others segments not specifically but by adding additional features that can attract students, youths and try to indulge in other product or cross sell other products. CHANNEL SALES: RIM can negotiate with major phone services provider in several countries, this will help RIM to promote their phones through a mutual relationship. Internet marketing and social media channels can also be widely used for advertisements marketing COST CUTTING: RIM can also look at reducing the cost through operational excellence. This can further reduce the cost of the supply chain and can also reduce the per unit cost of making the phone and ultimately selling it at a competitive price. 6.0 RECOMMENDATION 1) RIM needs to innovate and invest on technology this needs to come with new products with more user friendly feature to satisfy current consumer demand and attract new customers 2) RIM should also strongly focus on the advertising campaign to increase brand awareness through viral advertising, television advertisements, internet marketing etc. 3) RIM sells its equipment and services in around140 countries, so it should target to place the product in some other developing countries. 4) RIM should target not only business clients but also target tech savvy Generation Y by increasing product line. 7.0 CONCLUSION Looking at the disappointing sales figure of this year RIM should develop robust product strategies to win over competitors. In order to regain the competitive edge RIM needs to utilize its resources to utmost level by increasing the product line. Also RIM can make strategies to foresee future competitors e.g. Facebook planning to launch its own mobile phones. Facebook Inc. and plan long term strategy as per market demand. It is time for RIM to step ahead of the game and compete directly with Apple and Samsung. As per market research Blackberry is in the maturity phase of its life cycle so it needs to make the future plans accordingly. It is high time that Blackberry enters the market with a big bang giving tough competition to its competitors.

My Antonia Essay: The Role of Men in My Antonia -- My Antonia Essays

The Role of Men in My Antonia Gloria Steinem once wrote that "A woman needs a man like a fish needs a bicycle." Clearly she is attempting to assert women's independence and further the liberation movement. However, her analogy is not quite complete. A bicycle has absolutely no place in a fish's life, but whether she needs him or not, men are very much present in a women's life. While a women can survive without a male influence, his influence shapes much of her personality. This role of man manifests itself in the lives of the women of Black Hawk but most vividly in the form of the working girls. While working in Black Hawk, the hired girls assert their independence from men in practical matters but also proclaim their dependence in defining their personality. Tony, Tiny, Lena, and any other country girl ever to work in town can clearly survive without a male influence. They are, in fact, supporting the men with the funds they send home. However, as each is independent from men for survival, each is still defined by their actions and attitudes toward men. Lena Lingard is most outwardly defined by men. In the fields and the cattle she exists in a male vacuum where she can be wild like the fields around her. Once she is exposed to town life and men, she still retains the wild nature, but it is now covered by a facade of new dresses instead of her earlier rags. "The unusual color of her eyes - a shade of deep violet - and their soft, confiding expression" are no longer representative of her pure nature, but instead an object to be lusted over by men (150). Lena doesn't need men to survive, but she needs men to be beautiful. In similar fashion, the farm physiques of Tiny and Ant... ...back], you're here, like my father. So I won't be lonesome" (256). Those memories of her father and Jim are all that Antonia posses of her past and they are all that shapes her future No woman truly needs a man to sustain life; but men will often shape their future. As clearly shown in My Antonia , men often have an undeniable impact on women's' personalities and choices of lifestyle. Mrs. Steinem's metaphor does not hold. A bicycle has no place in a fish's world, but men and women cannot be separated. Any past action inevitably shapes one's future. If a man exists anywhere in a woman's world he will affect her life whether it be in a positive or negative fashion. The more appropriate metaphor would be something like "Women need men like a fish needs nuclear waste". You certainly don't need it, but if it's there, it's going to have an impact on your life.

5 Benefits of Facebook

————————————————- 5 Great Benefits of Facebook Fan Pages for Local and Small Businesses Small and Local businesses are discovering the advantages of having a Facebook fan page and are beginning to learn the secrets to attracting new customers and website visitors with simple tricks that are classified as affordable and easy. With some effort, your great plan or product can be become a fan favorite on Facebook! We often hear the old adage, It’s an amazingly small world when coincidences occur or common acquaintances are discovered.With the growing rise in popularity of Facebook, the entire world seems even smaller in recent times, simply because this popular social network connects people around the world, building a global community of shared connections and interests that knows no cultural boundary. Facebook allows users to connect not just with old friends, however with people all over the world who share their interests and passions on fan pages created for them. These fan pages are fundamental to Facebook’s popularity and incorporating one into your marketing plan might just be your ticket to success.With just a few clicks of the mouse, you   can create a Facebook fan page to advertise your product, interest or passion. Without any effort or expense by you, Facebook’s search feature will yield your fan page as being a search outcome and those who share your interest will soon find you. To help get more website visitors to your fan page without any cost, you can spread the concept about your latest page to all your current client database and Facebook connections.Considering that the average Facebook user has 130 friends, there exists nearly endless potential for attracting new individuals to your page simply by reaching over to those you already know and asking them to assist you in making connections. Naturally, you also wi ll want to be sure to promote your fan page on your website, and vice versa. Proven Benefits of Facebook Fan Pages: 1. Attract more traffic to your site through fan page links- People who find you on Facebook will probably be interested enough into your product or service to click on a link that will take them directly to your website. 2.Effortless income potential- Through Facebook’s innovative advertising options, you can make an income by targeting certain demographics and like-minded potential customers for a very low cost. 3. Easier search engine optimization- A Facebook fan page does more than heighten your exposure within a social network; a fan page raises the odds of your name being found quicker on search engines, like Google. 4. Increased customer loyalty- Current customers who follow your Facebook fan page will develop an individual connection to your product or service, particularly if you are diligent about feedback and responses with their posts.Fan pages offer fans chances to post pictures, provide product reviews and with loyal fans to post feedback and comments that may possibly attract others and provide you with priceless insight into the wants and also needs of your projected audience. 5. Get to know your customers- With Facebook’s detailed analytics, you will get entry to valuable specifics about people who follow your fan page, such as their gender, age and also place. Gaining a more rewarding knowledge of the demographics of your respective group of followers can help you more effectively reach particular people with targeted, customizable advertising.Facebook is fast becoming the most popular element that links people from around the world. As friends connect on Facebook, they naturally share information about products and services they normally use and love. That is where a Facebook fan page and its great potential for business owners enters into play. Increasing your global exposure with a fan page for your product or s ervice provides a simple means for people to hook up with you and tell their friends about you.The great thing about a Facebook fan page is the benefits that are available to even the smallest business and it also takes simply passion and purpose to attract fans and initiate to reap all of the benefits Facebook fan pages have to offer. Business owners worldwide depend on Facebook experts for a bunch of their Facebook fan page needs, from Facebook marketing suggestions to information about how to monetize Facebook. Visit us online or call us at 206. 350. 3504 to learn more about the proven advantages of Facebook fan pages and how to use them to get results for your business. ————————————————-Facebook Business Basics (Lesson 1): Facebook Status Updates and How They Work So That You Can Better Understand How to Use Them to Your Advantage October 19, 2011 by  Lisa Santos    ·Ã‚  Leave a Comment 1 Welcome to the first lesson in the Facebook Business Basics Crash Course. Over the next few weekly posts you will receive several lessons that will help you learn a few basic ways that you can build your business and increase your profits with Facebook . In this first lesson let’s talk a little about Facebook status updates and how they work so that you can better understand how to use Facebook to your advantage.Because there are so many social network terms out there, let’s start this lesson by distinguishing early on what a Facebook status actually is. A Facebook status is a post that appears for your contacts to read. Whereas before, Facebook statuses were immediately broadcast for everyone, now there are plenty of privacy settings to protect the person by letting them choose who can actually read their messages. You can also interact through your Facebook status. Friends and other contacts are allowed to comment on the Facebook status or s imply Like the status. Recently, Facebook has added a tagging feature to Facebook statuses.Put @ in the beginning and you are allowed to tag as many as 6 people in a post. Friends and contacts that are tagged will be notified in the same way that they are also notified when somebody else or the status owner has replied a status he   commented on. How are Facebook statuses important for professionals, you may ask? Well, Facebook statuses are what many consider as the very essence of Facebook. Here, customers, potential customers and other interested parties can interact on a particular piece of information in a casual manner that is way more convenient and conversational than email or even Twitter actually will.With Facebook statuses also, almost everyone can join in the conversation (that is if you want them to) which makes for a casual promotion of your product, service or company. The Facebook status is a powerful part of using Facebook for your business. The number of Likes and comments for every Facebook status will help your page climb up in its search engine position. Facebook statuses can also help you with branding efforts. For your Facebook marketing to be successful it is important that you monitor your page carefully, that you keep your status posts enthusiastic and professional at the same time.While it’s tempting to place something instantly catching, hilarious or even shocking, you need to ask yourself first whether this will help the business reputation in the long run or will it just server as temporary entertainment? It is important to optimize Facebook statuses in order to make them more searchable for potential customers. A good feature to use is Facebook status tagging. What makes this so advantageous for business owners is that when you tag affiliated companies in the post, it will also appear on their page. Therefore exposing your company to customers who may be looking at a related site.You can also do this with community pages. When you tag a community page, you will gain access to millions of potential customers who may have the same interests as your business. While it’s important to organize your Facebook status updates, it isn’t recommended that you leave all the work to organizing sites like Hootsuite. Checking through a Profile or Fan Page that are dominated by RSS Feeds is a turnoff for most potential customers. Clients want to feel like they’re interacting with a real person in the company, so be mindful of interaction.We have a lot to go over in the next few days if you want to learn how to use Facebook for your business, so make sure you look for your next lesson soon. We will be talking about how you can use Facebook to attract new customers. ————————————————- —————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- ————————————————- Facebook Business Basics (Lesson 2): How To Use Facebook to Attract New Customers 0 It’s time for your second lesson in the Facebook Business Basics Crash Course.I hope you found lesson one informative and that you now have a good understanding of how Facebook statuses work to your advantage. In this lesson we are going to talk about how you can use Facebook to attract new customers. Some business owners ask, why is it important to establish online presence through social networking sites particularly Facebook even when if you already have an official website? Simple, because Facebook is more accessible and to most, more user-friendly than any traditional website will ever be.It gives a sense of friendliness to business that puts prospects at ease and lends a sense of credibility to businesses who have no website to speak of. Aside from this, a Facebook page allows a business to be more interactive with present and potential customers, getting their feedback for everything from product reviews to testimonials. While it may seem scary because you can be given both positive and negative feedback, businesses should not be afraid because with Facebook it can be easily moderated. If you have a mind to you can retain the best feedback and hide the rest.This way, most potential customers will be able to read the positive testimonials of previous customers. Such feedback adds a touch of authenticity to your business, and can entice the potential customer reading it. Furthermore, customers who are tired of traditional online marketing such as email, newsletters and online ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your busin ess access to over 500 Million users without even having to buy e-mail addresses like what traditional email marketing resort to.Interaction isn’t limited to Facebook updates and wall posts though. You can also use Apps to provide photos, notes and videos. When using a Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page. This way, potential customers will be able to see how other customers use the product or service. Again, this can engage the community to be more interactive as was successfully executed by the Pampers’ Facebook Fanpage.Other companies like Ben & Jerry’s go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance. Facebook is also a great tool to gain audience to promos, special prices and di scounts as in the case of the company rushIMPRINT, who use their page to feature their products for sale. The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers. This is a good way to gauge the effectively of your page.Various incentives can be given exclusively to Facebook users which aren’t accessible by those who follow you through e-mail, Twitter or your official website. Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass. Facebook is an easy tool to master and can add just the right sense of fun, differentiating you and your business from the rest in the market. That’s it for today’s lesson.In your next lesson we will be talking a bout how to use Facebook to advertise your business without spamming. ————————————————- Facebook Business Basics (Lesson 3): How You Can Use Facebook to Advertise Your Business Without Spamming November 18, 2011 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment 0 It’s time for your third lesson in the Facebook Business Basics Crash Course. Today let’s talk about how you can use Facebook to advertise your business without spamming. Using Facebook as the means for free advertising is probably one of the wisest moves any business person can make in this competitive marketing age.As we have been discussing Facebook offers plenty of opportunities for the business owners to launch develop and grow through its influential social network. Through Facebook, you can actually choose who to target just as easily as a paid system such as Google Ads does. Through Facebook, you can choose the location, interests, relationship status, gender, age and location of your target market. What a convenient way to start your marketing strategy online! The best part is that it can actually be free if you want it to be. Facebook gives you the option of running free or paid promotions.The paid aspect is through Facebook’s formal ads. Now, how do you run free promotions? Why, through your personal network, of course, or through your fan page. If you’re launching a product, service or brand, it is recommended to have a formal fan page. Nevertheless, personal connections such as friends, friends of friends, acquaintances and relatives will help greatly in building your business social network. Wall updates, photos, notes, group discussions and basically any other posts will help the product or service stay top-of-mind.As I mentioned in your last lesson, prospective customers want companies to have enthusiastic and informative updates. Tip: Don’t make the mistake of barraging your customers or potential customers with too many Facebook updates at one time, or worse, continuously flood their Facebook walls with the same message placed several times. Spamming is annoying no matter who does it, so take care that you avoid doing that to your friends and fans. The best way to avoid spamming others, however intentional or unintentional, is to choose your target market well.Nobody wants to receive a wall post that is a generic message of a product they’re not even interested in. You can control who sees your message by researching the person’s likes or dislikes which may be apparent in their profile page or you may also ask from a personal contact. You can even check out organizations or groups that they are affiliated with online which are related to your business or industry. Another way to place a wall post in that isn’t tantamount to spamming is to place it like a personal message. The less generic the message is,   the better.You may start with something like, ‘Hi. I just saw from your profile that you like Ice Cream and I though you may be interested in a free sample of our Homemade Ice Cream. ’ If this strategy is a bit too forward for you, then work on making Facebook applications that can insert advertisements into them or better yet, try Social Ads. Demographically speaking, these two are more effective and less time consuming than having to analyze your customers one by one. That’s it for today’s lesson. In your next lesson we will talk about using Facebook and Twitter together for your business. u are here:  Home  / Advertising ————————————————- Facbook Advertising for Local Business: 5 Benefits You Can Receive From It November 3, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment Facebook Advertising Local Business You’ve probably read this a million times, but one of the best things you can do to boost your business’ online performance is to participate in the world of social media. And what HOT social media platform do you know that can help you with that? Facebook of course! =) Facebook is your best avenue to start on this journey of advertising.It offers a lot of features that are especially helpful for  local business  owners like yourself. If you aren’t making use of  Facebook advertising  and timeline pages (aka fan pages), then you should be, no matter how small or localized your business is. Here are five benefits for  local business  from  Facebook advertising: ————————————————- 1) Highly targeted marketing – Facebook Advertising Local Business One of the best things about Facebook ads is that you can specify exactly who you want to view your ads, based o n things like age, interests, and geographic location.For example, if you run a mobile salon business, you may opt to target your ads to women in your area who have expressed an interest in beauty, hair care, fashion, and salons. ————————————————- 2) The Snowball Effect – Facebook Advertising Local Business Basically, any time someone clicks on your ad and lands on your page, they have the option of â€Å"liking† your page if they are pleased with what they find. Any time someone likes your page, that activity shows up in that person’s newsfeed.This means that all of that person’s friends are exposed to your page and have the option of liking it themselves. Facebook ads are a great way to attract attention to your page and gain fans on an exponential level. ———————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 3) Broader Reach – Facebook Advertising Local Business The numbers don’t lie: Facebook is the world’s highest ranking website, and is viewed on a global scale. You may have a small local business, but there is no question that if you sell a product, your business could benefit greatly from having a broader reach. ) Smart Phone Users – Facebook Advertising Local Business Most people these days access the web from their smart phones on a regular basis. By using Facebook advertising, you are making your presence known to local smart phone users who only search for businesses while on the go. 5) Customization – Facebook Advertising Local Business In addition to the previously mentioned targeting, Facebook ads also allow for a lot of flexibility when it comes to customizing ads to your liking, especially when compared to Google ads (a very common advertising platform that you are likely already using).For example , the ability to have longer descriptive text and the ability to add images allows you create ads that best suit your needs and marketing goals. To make the most of your social media marketing, contact the professionals. We at  LS Virtual Assistant Services  can help take your Internet presence to the next level. Contact us by phone, at 757-204-5782, or  contact here. Filed under  Advertising,  Facebook,  Facebook Marketing  Ã‚ · Tagged with  facebook ads,  facebook advertising,  facebook advertising local business,  Local Business ————————————————- Ways to Boost Up Your Facebook Fan Activity October 26, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment Got a fan page for your business but it’s lifeless? Well, it’s time to shake things up on your fan page. With the popularity of social media sites like Facebook, there is a new way to mar ket: it’s interactive. You no longer have to figure out creative ways to relay messages that will somehow get peoples’ attention, and then sit back and hope it’s working. By marketing through social media sites like Facebook, you get to hear your customers’ reactions first-hand, and can tweak your marketing efforts accordingly.In my post today, I’m going to cover 5 ways you can wake up your fans and get them interacting on your fan page. Here we go†¦ The first way is by  interacting on other fan pages. Why is this important? Because you want to build credibility on Facebook and in order to do that you need to be an active participant on other fan pages related to your niche or business. Simply get involved in serious discussions, post useful bits of information, or even show your support for the page and people will reciprocate by participating more on your fan page.The second way is through  interactive type Apps. There are numerous apps on Facebook that are helpful in building up your fan page activitiy. An example of one is the â€Å"Fan of the Week† app which actually keeps track of your fans’ participation and acknowleges your top fan of each week. People love being recognized and this app will surely encourage your fans to keep hanging out on your fan page more often. The third way is very simple. Be GENUINE! Make your communication human and not like a robot. Be yourself. Interact on a personal level with your fans and they will respond.The fourth way is through  Fan Page partnerships. Get with other fan page owners and promote each other’s fan pages. You can promote other fan pages by sharing their pictures and posts, and by linking to their pages from your own page. And finally, another way, is by  having a contest. Create a contest of some sort and provide your fans with a chance to win a prize, based on their participation. You can set it up any way you like. It can be anything lik e a photo contest or answering a silly question and then advertise the prize and the deadline date.As you can see, there are some very simple ways you can take action on to increase your Facebook fan activity. If you want to get the most out of your social media marketing, contact the professionals. We at LS Virtual Assistant Services can be reached by phone, at (757)204-5782, or reach us on our  contact form. Filed under  Facebook,  Facebook Fan Pages,  Facebook Marketing  Ã‚ · Tagged with  faccebook activity,  facebook fan page activity,  increase fanpage activity ————————————————- How to Make Your Facebook Timeline Posts Stand Out May 1, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a CommentIt seems that the new Facebook format, Timeline, really has people in arms. But don’t people always complain any time Facebook makes format changes? The truth is, F acebook Timeline has some great new features that truly broaden the Facebook user experience . . . and Timeline is not going anywhere. As of today, Facebook users will have no choice but to learn and adapt to Timeline since most all profiles have been converted. One great thing you can do with your Timeline is to make your most important posts (of your choosing, of course) stand out amongst the rest of your posts.How do you accomplish this? Read on for step by step instructions: Timeline Highlight. The new feature that allows you showcase any and every post you want to call special attention to is called â€Å"Highlight. †Ã‚   Highlight is super easy to access and use, as you will see in this breakdown. (Side note: the Highlight feature applies to Facebook fan pages only. The same feature is actually called â€Å"Feature† on standard profile pages. However, both Highlight and Feature work the same way. ) How does Timeline â€Å"highlight† your posts? Basically, when you choose a post to highlight, that post is xpanded to the full width of your screen (or the full width of the Timeline, that is). Where is the Highlight feature? This is easy. Simply hover your mouse around the upper right hand corner of your post and two buttons will appear: a star and a pencil. The star is your Highlight button. The highlighting process. Click on the star. Yes, that’s it. If you make a mistake and highlight the wrong post, or if you have a change of heart and decide that a post you highlighted is unworthy, simply click the Highlight star again to remove the highlighting.What can you highlight? Anything you post on Facebook may be highlighted. This means status updates, photos, videos, Timeline events, and much more. As a matter of fact, you may use Highlight to customize the look of your page in any way you like; for example, you may opt to highlight every one of your posts if you prefer that your page fans have a large, simplified view of everything you post. Facebook’s new Highlight feature can be a powerful marketing tool, if you know how to use it. To make the most of your social media marketing, contact the professionals.We at LS Virtual Assistant Services can help take your Internet presence to the next level. Contact us by phone, at 757-204-5782, or use our  contact form  here. Filed under  Facebook,  Facebook Marketing,  Facebook Timeline  Ã‚ · Tagged with  facebook timeline,  facebook timeline highlight feature,  highlight posts in facebook,  powerful marketing tool,  social media marketing ————————————————- The Importance of Using Customized Facebook Pages that are Built to Capture Leads February 7, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a CommentMost business owners understand that fresh leads ultimately means more business. Therefore, having a powerful, steady stream of lead p ouring into your business is not an option – it’s a must. One way to accomplish this is with a customized Facebook Fan page that is built to specifically capture leads. I’m sure you’re heard of Facebook†¦ Yes, that site that currently has over 750 BILLION users? That’s it. Any smart business knows they need to have a strong presence on Facebook if they want to continue to grow and prosper. How does a lead capture Fan page work?Let’s say a business prospect lands on your lead capture Fan page because it’s clean, attractive, and professional-looking. They get just enough information to pique their interest so they decide to take your free offer in exchange for their email address. They now want to know more about you and decide to venture over to your website to get even more information†¦ Not only that, but now that you have their email address, you can start communicating with them on a regular basis and work on converting t hem into a customer. Can you see how this process can end up giving you an endless stream of new leads?Ensure that your business is on the front lines. A sleek, real-time and inspirational Fan page will draw in customers who did not know they needed what you have to offer. Put your advertising dollars in the right place. As a savvy business owner, harness the energy of social media fans who will â€Å"like† your business. When you customize your Fan page, whether you are a small business, non-profit or service industry, your web presence and reputation will catapult your bottom line to high profits and product longevity. Nothing motivates people more than liking what their friends like.When you use customized Fan pages to capture leads through social marketing, your business is sure to be a winner. Filed under  Facebook,  Facebook Fan Pages,  Facebook Marketing  Ã‚ · Tagged with  customized fan pages,  facebook fan pages,  facebook pages,  lead capture fan pag es,  lead capture pages ————————————————- Facebook: The Real Power Of â€Å"People See – People Do† January 24, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment In case you haven’t noticed, just about everyone is online these days doing a thousand different things.From paying bills, to arranging travel, to shopping for a new home, people spend a LOT of time online. People are even using the Internet more than ever to keep in touch with family, friends, and co-workers. Not only do they keep in touch with each other, but they recommend products and services that they like. For instance, when one person â€Å"likes† a product or service, they let other people know about it and they, in turn, â€Å"like† the product or service too. On Facebook, businesses build followers by getting them to â€Å"Like† their Facebook Fan pages. Imagi ne omeone being in love with your product or service†¦ so they tell everyone they know. Then, they come to your Fan page and â€Å"Like† you and now they get all of your promotions and become loyal customers. The process becomes viral and continues to go on and on†¦ Business owners are becoming aware that they also need to be online in a major way to capitalize on social network usage amongst consumers. It is a fact that your business success strongly relies on a solid, reputable online existence. If you do not have a customized landing page you are actually losing out on business.Your gross income is probably sagging if you are a small business owner without an online fan base or ability to capture leads. Imagine how much traffic you can send to your website if you provide surveys for your customers about that new product you want to launch? Not only will you get real-time data for market analysis, but your customers will be delighted and relieved to know they can find you, their friend, online 24/7. If you really want to effectively allocate your marketing and advertising dollars wisely, get a Fan page setup and start a viral explosion amongst your satisfied customers.