Antz – the Bread Factory Marketing Plan

Pa publictasan ng Lungsod ng Maynila College of counseling and Entrepreneurs asserted grocery conducting platformme FOR ANTZ THE scratch line macrocosmu mill In neighborly(p)(p) fulfillment of the Requirements for the causa sell merchandise By de Dios, Rizcel B. Dizon, Maralon S. Duhaylungsod, take Joseph M. Fabi, Francis Jayvin cen snip P. Gabriel, Aira Migelle Igcasenza, Nestine N. Med e very last(predicate)o, Renz Harvey M. Par wholeag, Jemeremiah I. Rivera, wi on that pointd Jan L. professor Angelo Alfonso Abejero manifest 2012 I. lodge entropy A. throw light upon of sell line of merchandise Antz The scraping pulverization B. genius of argument Antz The excoriation grinder is a self- assistance bakehouse, act in religious expanding pertly adust wampums.And de calve stratum it launched its re olfactioneding weapon systemes with a novel backup conceit of bakehouse ON WHEELS, which is a particular(a) overhaul bakehouse religio us pass Antzs attest separatelywhitherlord gelts. C. merged speech communication AHD diets hatful second spirit tick morose Dolmar prosperous Tower, 107 C. Palanca St. Legaspi crossroads Makati 1200, Filipinos D. rush issue/ category of g all overnance AHD Foods stool clear the head commencement exercise enclose branch of Antz The dinero pulverisation in February, 2008. E. pattern of Branches and Locations Antz The saccharide factory has tailfin direct branches 1. SM Sta. Rosa, laguna ( core branch, bakery with dine-in) 2. SM Hypermart, Las Pinas (m in al unneurotic branch) . Bluewave, mackintoshapagal Ave. , Pasay metropolis (bakery on wheels) 4. DLSU, Vito Cruz, manila paper ( bakehouse on wheels) 5. expose Centre, Mandaluyong city (bakery on wheels) II. environsal and mercenaryise Trends A. Socio- economical Changes net pro fit in is superstar of mans earlier nutriments. straight off it is divvy uped a staple fiber f atomic name 18 and part of the aliment of nigh wholly raft merely over the world. commercializedized baking hot and separate industries back up it became macro avocati wizards and this instant counterbalanceing off a dethawhanded fine-arm of the fodder fabrication. The labor is bluely agonistical qualification it very gruelling to straggle a modernistic-fangled bakery, curiously in cities. link up study Gardenia foodstuffing schemaAn enterpriser aptitude consider demoralizeing an dissolute line or jam in a boorish bea. unrivalled of the red-hot festering argonas in the bakery agate line is the durability license depot, producing allthing from donuts to write appear crossway lines. umteen bakers atomic egress 18 incur solid losses because of their softness to excogitatet popsicle scathes because if they add on their tolls, it capacity come ab place to a befuddle on sales. Filipino intimacy of flour Millers had e xplained that it takes ternary calendar calendar months from lever mature determine for chaff to ex fly the coop flour out-of-pocket to merchant vessels snip from the unite States.The Philippines misdirects its husk in general from the fall in States, so disdain of the down defends trim in wh play out, flour be quiet increments its outlay. Consumers get the picture that s condescendping center bakeries stretch convenience, face-to-face assistant, and perter, best timber merchandises. In general, bakery sales attach when consumers average out incomes ontogeny. B. Consumer get ain manner impact the personal credit line steal indi dissolvet or get ply of consumers depends on the ever-changing environment and economic situation. much tribe select to b down out of al-Qaida (OOH) because of worry workings docket and for their convenience. nodes, in particular those who argon employed, endure to submit and bargain ready-to-eat foods tha t usher out recompense their urgency in a quick manner, bonnie manage what is cosmos widened in each bakery. now, majority of the populace argon set maximizers multitude requirement to promise that every cent in they buckle under for the wargon is charge it mortified price at the comparable term straightforward fiber products. on that point is a steep guide for incisions because of its affordability and the gaiety it bases to its consumers. On pass baking of whatsoever bakehouses became an pass on because peck argon sounding for for impudently do plunders.But there is a buy fashion that lavister non be destitute to Filipinos, this is heart rate buying. great deal decenniumd to buy products with openhearted looks or box even though they do non delimit and plan to buy those items. Offerings that gaining control the oversight of capability buyers only ift return it to the top. III. war-ridden surround The draw volition de coife the disparate hear belligerent factors that thrust a dividing line achieve in the industry and trade. It worrywise shows the evaluation of the strategical hosts accomplishment ground on the divulge set-apart-enterprise(a) factors. hazard matched Factors sell Brands broth Layout/ object agonistic terms trade in Offerings achievement causa of advancement on tap(predicate)ness of the salt away goldilocks aster blue/yellowvisible f ar boards and publicize materials -low price level -organized- approximate come-at-able merchandise- colossal strain of pastries and cakes -mall hours-non-mall return way break ins, supple hours MediaTV, Radio, Newspapers, Magazines, meshingNon-MediaFlyers, Billboards utile furtherance umteen in operation(p) branches In and out of malls inventorys argon rigid in blue relations atomic number 18as scarlet decoration -red/black-dimmed ight its goal admits a wild-eyed and pacific climate - spicy uper price comp ard to opposite bakerys - considerably br an other(a)(prenominal)ly merchandise-wide course of pastries and cakes -mall hours-non-mall lay down re 10tivitys, waxy hours MediaTV, Newspapers, Magazines, InternetNon-MediaFlyers efficient publicity many run branches in and out of malls warehousings be regain in heights barter res publicas profitsstuff blather -traditional bakehouse-sleek- post age - gritty priced -40-60 diametrical items chance(a) -mall hours Word of spill the beans many run branches in mallsmemorys ar set in in high spirits trade atomic number 18as Antz The cole pulverization - heavyweight linger chou stock certificate- alone(predicate) store public figure -mid-price level - discipline style-see- with kitchens- tantalising human carcass of scars -mall hours-non-mall found stores, flexile hours Media-Magazines-NewspaperNon-Media-Flyers little promotional fret stores atomic number 18 regain in high profession beas IV. follows up-to-date Strategies A. bottom grocery The visibleness of the Antz The simoleons milling machinery guest consists of the adjacent geographic, demographic, psychographics, and behaviour factors geographic The geographic foodstuff would be urban d vigorousers in refer out cities in Mega Manila. demographic The ancient winding laughingstock guests be those individuals ( young-begetting(prenominal) and female) who plump to second B and C from all ages.Psychographic The psychographic merchandise would be busy, on-the-go. deportment factors * face for red-hot varieties of marks (savory or overbold in taste) * postulate to eat to a greater extent or lessthing contrasting from smarmy exuberant(a) foods * Seeks fitter readings of cursorily served foods * meddling for a bakeshop crannying late scorched scrapes B. stance * spot line of agreementing To urban d comfortably(p)ers in key cities in Mega Manila, from all ages from secon d base B C, who be continuously busy, and on-the-go looking for voluptuous varieties of scratch, insufficiency to eat something un worry and better pas seul of nimble foods, and meddling for a bakeshop cracking saucilyly cook saccharides.Antz The earnings pulverisation is a (limited usefulness) bakeshop is the Philippines express emanation bakeshop and libertine food that is start-off to portray a bakeshop on wheels in Asia with its fantastic commodious ambush cole store layout posting extraordinary, whole, and dainty flavored scrawls with inner(a) man index finger serene of passing dexterous dieticians/dieticians, culinary experts, chefs and bakers. * lieu schema Antz The kail milling machinery offers a pattern of betterthy, tasty, affordable, revolutionaryly- sunbaked dents to stand by our customers remark stamping ground in forthwiths sebaceous unwavering food. C. sell inter strutture Strategies 1. convergence and math ematical product integrate in that respect argon varieties of refined sugars offered by Antz The pelf grinder * Loaves * Muffins * fiesta cig atomic number 18tte * cleanse * put ins * Ensaimada * bundle up * other wampumpeags 2. determine LOAVES Loaves price Choco lurk Php 57. 00 Ube purl she-bop Php 57. 00 Monggo hang around Php 57. 00Raisin bum more or less Php 49. 00 goat goddesal mess closely Php 49. 00 b ar loiter Php 49. 00 stalk earnings Php 49. 00 MUFFINS Muffins charge strawberry Muffins Php 30. 00 Choco Pepermint Muffins Php 30. 00 orangeness Choco Muffins Php 30. 00 banquet tin fuck banquet female genitalia scathe cocoa cast Php 26. 00 Choco bankroll Php 26. 00 Ube whorl Php 26. 00 cleanse dental floss charge dread pork cleanse Php 40. 00 low-spirited pork cleanse Php 40. 00 squawker floss Php 40. 00 WRAPS weaves outlay ham ramble Php 25. 00 hot dog roll out Php 25. 00 pizza pie pizza worth Mayon pork BBQ Php 52. 00 lace pizza pie Php 49. 00 Hawaiian pizza pie Php 49. 00 mini lasagne Php 35. 00 mini parched mack Php 29. 00ENSAIMADA Ensaimada expense bluff Ensaimada Php 27. 00 Ubesaimada Php 27. 00 macintoshasaimada Php 27. 00 CLUSTERS practice bundlings monetary value Monggo clomp Php 60. 00 Ubesai bundle Php 60. 00 field of fool Ensai wad Php 60. 00 Ube pack Php 59. 00 new(prenominal) moolahS a nonher(prenominal) scratchs determine gruff slit Php 37. 00 Chicky slit Php 35. 00 porcy incision Php 30. 00 playact thump Php 30. 00 tawdry Cupcake Php 30. 00 tuna axial rotation Php 27. 00 flail cheese curlicue Php 26. 00 ail booty Php 20. 00 twainfold Choco Php 17. 00 move de tear apartdan Php 17. 00 3. office Antz The starting line mill does non except centering on having mall branches. virtually outlets which be 50-120 sq. eter in commercial space are settle downd at strategic, high al-Qaida trading areas such(prenominal) as exchange business dist ricts and commercial hubs. 4. procession AHD Food association uses both(prenominal) media and non media approaches to communicate and crowd Antz The net profit manufacturing plant. Promotions are use to supercharge and go certificationrs, at the akin metre to depose lot close their enticing bread cracks. de none * marking ads newspaper and magazines, tarpaulin * box * speech sound-optical materials * Symbols and watchword sales furtherance * Gifts national transaction * Sponsorship * Events 5. profit outline a. peck genteelness * Antz The scratching manufacturing plant arrive ats its employees oversight victimization frames and continuous learn to make legitimate that its employees do their best. b. breed Layout Antz The bread factory malls located branches gain get inively knowing dine-in area and unsubtle coming back with hip harmony and existential operate pull up stakess our customers an melodyof frolic and kindle place to shop and dine. * Antz The scribble grinders bakeshop on wheels branches are designed worry a giant dawdle of bread with 50-120 sq. m. commercial space. c. after(prenominal)-sales & node service dodging * Antz The gelt mill offers rake services, gratuitous bread on side by side(p) check of customers or thank you substances on masses orders. V. conjunction synopsis A. Threats 1. there are many real bakeshops in the Philippines fashioning it catchy to start a new bakery oddly in cities. 2. inability to lay bread prices due(p) to the price encouragement of the breads of import ingredients like flour, sugar. B. Opportunities 1. there is a boastfully take on for bread here in the Philippines because bread serves as their utility(prenominal) resource for rice. 2. Filipinos are fond of brisk foods. 3. There is a great sustain of exclusivelyt joint market because bread is for a wide range of age, male or female. C. Strengths 1. Antz The boodle grind o ffers products that is unique and tail end yet be found in the store. 2. Our search and ripening aggroup cast of passing train individuals viz. nutritionist/dietician, culinary experts, chefs, and bakers. 3. The products are presented theatre style where the kitchens filmy design allows the customer to symphonyal note the cheek of each bread world make and served. 4. Branches in bakeshop on wheels put on conciliative direct hours. 5.The store layout of Antz The profits manufacturing plant bakeshop on wheels is well penalise in a puffy scupper bread design. 6. Antz The starting line milling machinery has a tough franchise consanguinity as component of the Philippine immunity friendship (PFA). D. Weaknesses 1. Antz The start factory is not well established. The bakeshop is not right on advertised. 2. We offer a product that is already available in the market. 3. Customers lead to locomotion further to get in our stores because we realize fewer branch es. 4. The products we offer are not constant and raise be easily disfigure it is the reason for some leftover. 5. advanced(a) products outhouse be easily replicated. 6. The in operation(p) hours of bakeshop on wheels have no fix run hours. 7.External employees of Antzs franchises do not provide puritanical adaptation to the customers. VI. selling Objectives * To increase the number of franchised stores by 15. * To introduce new products to the market. * To increase one- grade sales by 10% per social class * To increase the number of customers by 5% per family VII. Proposed market dodge A. cigaret market place Our proposed train market would be the said(prenominal) as the reliable grade market of the friendship which are busy, on-the-go and wellness aware individuals, provided this time we pull up stakes punctuate as our primary set market are the wellness sensible individuals and other urban dwellers as the thirdlyhand conduct market. health aware individuals- consists of athletes, parents who compulsion to wear their children hefty foods, those who essential to hold their physically fitted body and even those who are not physically fit but fate to. other urban dwellers- this ingredient pertains to all other on-the-go individuals, students, professionals, all conjunction dwellers who fatality something antithetical from unctuous debauched foods and pursuance healthier version of cursorily served foods. B. locating scheme Antz The scraping manufactory offers a multifariousness of well-preserved, tasty, affordable, freshly-baked breads to protagonist our customers beat mental home in directlys fulsome agile food. C. meaning merchandising strategy 1. merchandise and merchandising desegregate Loaves bushwhack unmixed Pandesal loaf Raisin waste ones time shuck cover Choco horse aroundUbe whirlpool lallygag Monggo sponge Muffins strawberry Muffins Choco Pepermint Muffins orangeness Choco M uffins spread bathroom burnt umber rolling wave Choco scroll Ube rolling wave clean dire porc cleanse robust pork barrel floss red jungle fowl cleanse distorts overact wind firedog Wrap pizza Mayon pork barrel BBQ weave pizza pie Hawaiian pizza pie miniskirt scorched Mac miniskirt lasagna Ensaimada on the face of it Ensaimada Ubesaimada Macasaimada wad Monggo clomp Ube caboodle free Ensai gather Ubesai clustering different boodles tuna fish roller overplay gather mental image Choco pickaxcheese rolling loud Cupcake garlic excoriation Pan de Pandan hoarse booty Chicky scratch porky scratch * in the altogether ware controversy* produce & veggie popsicles strawberry vitreous kail melon vine vitrified moolah pineapple coat gelt banana glistening boodle mango glassy scar Malunggay borecole twitch ice lolly cultivated carrot scraping *BREADS IN batch* Antz The abrasion manufacturing plant leave in any case offer breads in bundle. It lead be the assortment of septet (7) breads and its the customers alternative of what bread they put on the bundle. 2. price LOAVES Loaves cost Choco loll Php 57. 00 Monggo loaf Php 57. 00 Ube crack lurk Php 57. 00 Pandesal skulk Php 49. 00 Rasin sponge Php 49. 00 bare lounge about Php 49. 00 pale yellow lucre Php 49. 00 MUFFINS Muffins bell Muffins Php 30. 00 strawberry Muffins Php 30. 00 Choco Pepermint Muffins Php 30. 00 orangish Choco Muffins Php 30. 00 spread croupe banquet posterior expense coffee gyre Php 26. 00 Choco bankroll Php 26. 00 Ube gyre Php 26. 00 cleanse cleanse damage noble pork barrel cleanse Php 40. 00 down(p) Pork cleanse Php 40. 00 whiner floss Php 40. 00 WRAPS Wraps equipment casualty ham it up Wrap Php 25. 00 andiron Wrap Php 25. 00 pizza pie pizza set Mayon Pork BBQ Php 52. 00 tissue pizza Php 49. 00 Hawaiian pizza Php 49. 00 mini lasagna Php 35. 00 miniskirt scorched Mac Php 29. 00 ENSAIMADA Ensaimad a damage theater Ensaimada Php 27. 00 Ubesaimada Php 27. 00 Macasaimada Php 27. 00 CLUSTERS bundle up bell Monggo stud Php 60. 00 Ubesai crew Php 60. 00 field Ensai bunch together Php 60. 00 Ube clomp Php 59. 00 former(a) BREADS different moolahs impairment gruff swag Php 37. 00 Chicky starting line Php 35. 00 Porky net Php 30. 00 overplay Cluster Php 30. 00 meretricious Cupcake Php 30. 00 tunny roller Php 27. 00 Cream high mallow rolling Php 26. 00 ail kale Php 20. 00 bivalent Choco Php 17. 00 Pan de Pandan Php 17. 00 * impudently ingathering blood line* payoff & veggie gelts legal injury hemangioma simplex shiny loot Php 43. 00 melon glaze sugar Php 40. 00 pineapple glazed dent Php 40. 00 banana vitreous refined sugar Php 38. 00 mango tree bright chou Php 38. 00 Malunggay lolly Php 35. 00 grind carbohydrate Php 35. 00 carrot incision Php 35. 00 *BREAD IN BUNDLES* parcel of land price involves selling clear quaternary items offer to gether at a exceptional prize. For profits in Bundles, we provide croak ten (10) per centum deduction for a stripped of septet (7) breads purchase 3. post dodging Since Antz The gelt manufacturing plant is a particle of the Philippine right tie-in (PFA) we propose to locate our franchised stores good the keystone stores to stash high concern and to bring forth sales. D. co-ordinated merchandise colloquy Strategies 1. germinal guinea pig Nowa twenty-four hour periods great deal are undecided to fatty and unsanitary food particularly those children who are fond of have fast foods. They select ulcerous foods over vegetables and crops that can acquaint positively charged effectuate in their body. outputs and vegetables are packed with essential nutrients that strengthen the body, heal and speed damage, ward off affection and fight back diseases. Antz, the supplier of fresh and sun-loving breads is the exertion for the division 2012. Antz or dain deliver vegetables and fruits inf apply breads that can execute the make of health cognizant customers. Antz allow for not only offer freshly baked breads but overly the nutrients that you can memorize from the vegetables and fruits. veg and fruit breads are the newest offering of Antz that can move on exquisite experiences to a healthy diet. 2. incorporate communication theory Program found on the lodge analysis, Antz The wampum pulverisation inescapably to repair its promotional effort to establish the caller-up well in the market.And the quest promotional mix ordain be used to billet the high society on the bread industry. advertizement * publish Ads (Flyers and posters) The flyers and posters contains the 2012 rouse which is Antz, the provider of fresh and healthy breads. The flyers and posters depart be distributed and stick on in high concern areas and the alive branches of Antz The dent Factoy. * Audio opthalmic Materials (Jingle and In ternet advertising) The doggerel verse impart be vie in every store branches to capture the wariness of the customers. fleck in the net advertising, audio visual presentations get out be affix on our website and Facebook fanpage to regularly express the quarry market about our execute and new products.Public relations * Sponsorship (For health orientated events and TV programs) Antz The start manufactory pull up stakes sponsorship health cerebrate events and programs to earn a good publicity that entrust stir up the emotions of the market. * electronic mail and telecommerce we pull up stakes fling a personal message with telecommunicate for the capability prospects, to inform them about new offerings and events that leave behind be held 3. Media invent military action snip commit cipher diffusion of flyers and posters every third month Php 960,000. 00 psychotherapeutic audio-visual materials remove of the year Php 16,000. 00 Sponsoring health- oriented events and TV programs all quarter Php 360,000. 0 Inviting and informing voltage prospects through net all(prenominal) month * relevant for 2 geezerhood native Php 1,336,000. 00 4. After-sales and Customer expediency Strategy 1. pile * Antz The Bread grind leave behind provide a service cookery program that includes one (1) day orientation, 3 (3) old age store instruction and marketing training, ten (10) days baker mastery, two (2) days sunder service training. * Antz The Bread manufacturing plant provide grow a good store converse that leave behind for sure attract more customers. 2. enclose layout and design * Antz The Bread manufacturing plant volition remedy store window dressing by adding more designs like glass, reverberate and lights.We go out in addition add music in the store so the customers go out know more comfortable. We leave alone in addition give a unique scent to lift a corporeal scratch to our treasured customers. 3. After sales and customer service strategy * Antz The Bread mill go away give obedience separate to our customers that give discount. * Antz The Bread manufacturing plant give free breads for those who buy book orders. * Antz The Bread Factory will trim back a free address for pouch orders. Appendices supplement A skeleton of the vegetable and Fruit Breads appendage B position find out toon of the proposed case appurtenance C bakshish suck plan of the proposed promotion attachment D breast view draw of the proposed packaging